HSN Invites Customers to 'Come on in' With Largest Acquisition Campaign Ever

(St. Petersburg, FL – June 23, 2008) HSN, the interactive lifestyle network and retail destination, announced today the launch of the largest customer acquisition campaign in the Company’s 31-year history. The new cross-platform, multi-million dollar advertising campaign includes TV ads running during high-profile events such as this summer’s Olympic Games and print ads appearing in prominent lifestyle magazines like Allure and Gourmet. The entire campaign kicks off on June 28 and is tied to a highly creative online sweepstakes, which offers once-in-a-lifetime prize experiences that only HSN could provide.

“We’ve tapped into everything that makes HSN special for this campaign,” said William Lynch, Executive Vice President of Marketing, Content and hsn.com. “We’re combining the considerable draw of our expert personalities like IMAN, Nate Berkus and Emeril and recognizable name brands like Dyson and Gateway with an extraordinary online promotion that invites consumers to ‘come on in’ and check out the best of what HSN has to offer.”

Created and produced by HSN’s in-house creative team, the television spots follow the central theme, “Come on in,” a call to action inviting consumers to enter the world of HSN where it’s more than shopping…it’s a unique destination of entertainment, inspiration and fun, where products come to life, experts inspire with their ideas and discovery is endless.

The television ads are fast-paced, visually-stimulating vignettes of recognizable brands and celebrities partnered with a catchy music track penned by recording artist Toby Lightman. This original tune is expected to generate scores of inquiries on where to get the song, just as soundtracks from HSN’s recent campaigns have done. Toby will appear live on HSN on July 22 to perform the song from the ad, as well as tracks from her latest T Killa Music release Let Go which will be available on HSN and hsn.com.

The television campaign will feature spot ads running across the NBCUniversal family of networks, including NBC, Bravo, Oxygen and USA Network, as well as targeted distribution through syndicated shows such as Access Hollywood and Law & Order: SVU. Cross-channel spots provided by the network’s many distribution partners will also provide support.

Through its strategic partnerships with publishers like Conde Nast, HSN will also run full-page print ads in an assortment of publications such as Allure, Gourmet, and LUCKY. Both TV and print ads will include a call to action driving consumers to visit www.hsn.com/comeonin where they can sign up to participate in HSN’s online sweepstakes.

Come on In and Win Sweepstake & Instant Win Game By leveraging the significant star power of its on-air personalities, HSN will be offering eight priceless experiences during its Come on In and Win Sweepstakes & Instant Win Game including:

• BAM! Dine with Emeril – The world-renowned chef will dine with one winner and their guest during a New Orleans gastronomical getaway that includes exquisite meals at three of Emeril’s top restaurants.
• Experience L.A. the Celebrity Way – One lucky HSN winner and a guest will jet to Hollywood for a star-studded event with Hot in Hollywood’s Laurie Feltheimer. While in L.A., they’ll dine at Wolfgang Puck’s Spago with Feltheimer and Diane Gilman, and get superstar treatment at the Beverly Hills salon of HSN’s celebrity hairstylist Ken Paves.
• Room for Improvement with Nate Berkus – One winner will be able to revamp the room of her choice with design expertise, gorgeous deco and $5,000 in merchandise from interior designer Nate Berkus during an in-depth consultation in New York City.
• Girlfriend Spa Getaway to NYC – An HSN viewer and three of her closest friends will be whisked away to the Big Apple for a few days of pampering at one of the city’s hottest spas, with lavish accommodations and surprises, compliments of Allure magazine.
• Party with a Professional – One of HSN’s viewers will be the envy of her hometown when entertaining authority Colin Cowie and his team arrive at her doorstep to plan and execute an all-expenses-paid seasonal soiree for them and their nine friends. Colin will take care of everything: invitations, table-top décor, catering, floral arrangements, party favors…you name it.
• Green Your Life with Method – One lucky winner will detox herself and her home with a few days of relaxation in Northern California that include spa pampering and dinner with Method founders Adam Lowery and Eric Ryan. They’ll also receive planet-friendly, water-saving Whirlpool appliances and a personalized Method home detox kit.
• A Ring Designed with You in Mind – One HSN viewer will receive a one-of-a-kind $10,000 diamond ring designed specifically for her by renowned jewelry designer Jean Dousset.
• Grand Prize – 2008 Cadillac CTS – HSN’s own innovative inventor and problem solver Joy Mangano will bring the contest to a crescendo when she awards one grand prize winner an award-winning Cadillac CTS luxury sedan on July 31.

In addition to the eight phenomenal prizes, HSN.com surfers can try their luck with an Instant Win game featuring $50,000 in HSN gift cards, including a $10,000 gift card and thousands of Free Shipping & Handling and 10% off coupons.