ST. PETERSBURG, Fla., Sept. 9, 2013 /PRNewswire/ — Interactive multichannel retailer HSN, Inc. and its family of leading lifestyle brands including HSN, Grandin Road and Chasing Fireflies, are giving back this Halloween season. In its first ever partnership with the U.S. Fund for UNICEF, HSNi, through its philanthropic arm HSNi Cares, will help raise awareness and funds as a national sponsor for the 63rd annual Trick-or-Treat for UNICEF campaign.
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“We have a responsibility to protect the future of our children locally, nationally and globally,” said Mindy Grossman, CEO of HSN, Inc. and U.S. Fund for UNICEF board member. “I am passionate about the tremendous impact that Caryl Stern and the U.S. Fund for UNICEF are having on the lives of children and families all over the world. At HSNi, we strive to cultivate a culture of generosity. Our people are not only creative and passionate about what they do, but also about giving back and we are honored to be partnering with UNICEF for their 63rd annual Trick-or-Treat campaign.”
Special Trick-or-Treat for UNICEF online stores have been established on Chasing-Fireflies.com, Grandinroad.com and HSN.com where consumers can purchase all of their Halloween essentials and decorating accessories for any Fall entertaining occasion. When customers purchase items found in one of the Trick-or-Treat for UNICEF stores, HSNi will donate a minimum of 10% of the purchase price to the U.S. Fund for UNICEF.
Halloween-themed products featured in the HSN.com Trick-or-Treat for UNICEF store include: special crafting items from Martha Stewart; beautiful table top products from Colin Cowie; an “I Put a Spell On You” mini nail lacquer set from Deborah Lippmann; a collection of Halloween-themed jewelry by designer Heidi Daus; and a specially-designed Halloween tote by renowned interior designer Vern Yip. Chasing Fireflies and Grandin Road will also offer exclusive Trick-or-Treat for UNICEF bags and t-shirts to benefit the U.S. Fund for UNICEF, in addition to their traditional array of Halloween costumes for adults and kids and unique specialty decor.
HSN.com‘s Trick-or-Treat for UNICEF store will not only feature an impressive assortment of Halloween-themed products, but also compelling videos with additional insight into how UNICEF helps children help other children.
To kick off the partnership, the retailer will host an HSN Cares Trick-or-Treat for UNICEF Primetime Special live across HSN’s multiple platforms including HSN, HSN.com and via HSN Mobile on Monday, September 9 at 10pm EDT to showcase the tremendous work that UNICEF does on behalf of children worldwide and encourage HSN’s millions of viewers to donate.
“Mindy and HSNi are such wonderful partners, and their dedication to the world’s children has just blown me away,” said Stern. “I know that together, HSNi and UNICEF can really make a difference.”
HSNi Cares will be donating funds to support UNICEF’s work for children, providing health care and immunizations, clean water and sanitation, nutrition, education, emergency relief, and more. Since 1950, when girls and boys across the nation first collected coins to aid children still affected by World War II, Trick-or-Treat for UNICEF has enabled Americans to help create a better world for kids everywhere.
For more information on HSNi and its family of lifestyle brands, visit HSNi.com and join the conversation @HSN, #BooCrew on Facebook, Twitter, Instagram and Pinterest.
About UNICEF
The United Nations Children’s Fund (UNICEF) works in 190 countries and territories to save and improve children’s lives, providing health care and immunizations, clean water and sanitation, nutrition, education, emergency relief and more. The U.S. Fund for UNICEF supports UNICEF’s work through fundraising, advocacy and education in the United States. Together, we are working toward the day when ZERO children die from preventable causes and every child has a safe and healthy childhood. For more information, visit www.unicefusa.org.
About HSN, Inc.
HSN, Inc. (Nasdaq:HSNI) is a $3.3 billion interactive multichannel retailer with strong direct-to-consumer expertise among its two operating segments, HSN and Cornerstone. HSNi offers innovative, differentiated retail experiences on TV, online, via mobile devices, in catalogs, and in brick and mortar stores. HSN, a leading interactive multichannel retailer which offers a curated assortment of exclusive products combined with top brand names, now reaches 95 million homes (24 hours a day, seven days a week, live 364 days a year). HSN.com offers a differentiated digital experience by leveraging content, community and commerce. In addition to its existing media platforms, HSN is the industry leader in transactional innovation, including services such as HSN Shop by Remote®, the only service of its kind in the U.S., the HSN Shopping App for mobile handheld devices and HSN on Demand®. Cornerstone comprises leading home and apparel lifestyle brands including Ballard Designs®, Chasing Fireflies®, Frontgate®, Garnet Hill®, Grandin Road®, Improvements® and TravelSmith®. Cornerstone distributes more than 300 million catalogs annually, operates eight separate digital sales sites and operates 11 retail and outlet stores.
SOURCE HSNi
