Another Run-Away Success: HSN's Mother of Invention Joy Mangano Sells Out of New Performance Platforms(TM) Sneakers By Grasshoppers
ST. PETERSBURG, Fla., May 4, 2010 /PRNewswire via COMTEX News Network/ — Inventor and entrepreneur Joy Mangano, President of Ingenious Designs, LLC, a subsidiary of interactive multichannel retailer HSN, sells out of the Performance Platforms(TM) with patent-pending Get Fit(TM) Technology by Grasshoppers, a division of Keds LLC, during yesterday’s exclusive premiere. In just over three hours, Mangano sold approximately 30,000 pairs of the new sneaker priced at $59.95, successfully making history once again with this anticipated debut.
“I’m always striving to find innovative technologies and products that offer more to the consumer, and who doesn’t want to tone and get a secret workout with every step you take?” said Joy Mangano. “My goal was to design a foot flattering silhouette incorporating this ground-breaking Get Fit(TM) technology, and I just knew our HSN customers would fall in love with them. They are the most comfortable sneakers I’ve ever slipped into!”
Performance Platforms(TM) with Get Fit(TM) Technology by Grasshoppers are designed to allow your foot to function optimally. Every step helps tone key muscle groups, while providing a supportive and comfortable platform. These sneakers, available exclusively on HSN, cradle every curve of your foot and are even lined with patented Celliant(TM) to maximize comfort. As well, Performance Platforms(TM) with Get Fit(TM) Technology have earned the APMA (American Podiatric Medical Association) Seal of Acceptance, which is awarded to a product after the Committee on Podiatric Seals, a standing committee of the APMA, scientifically evaluates and determines the product allows for normal foot function and promotes quality foot health.
“Our goal was to create a product that would provide toning benefits and at the same time offer a stylish look,” states Kristin Kohler Burrows, President of Keds LLC. “We are excited by the consumer response and look forward to continuing to collaborate with our great partners Joy Mangano and HSN.”
The Product Assortment
The new Performance Platforms(TM) with Get Fit(TM) Technology by Grasshoppers were available in a Lace-up style and a Slip-on style in Champagne Beige, Silver Grey and Classic White with a Today’s Special, one-day only price of $59.95. The sneakers are regularly priced at $74.95. All prices are suggested manufacturers’ retail prices in US dollars.
About Joy Mangano
Who better to identify with the needs of a busy working mom than a busy working mom? Inventor and entrepreneur Joy Mangano – creator of the Miracle Mop(R) and Huggable Hangers(R), which have sold millions – will help you solve your everyday household challenges with fun, functional and practical solutions, many of which have earned the coveted Good Housekeeping Seal. All of Joy’s products are patented exclusively for premiers on HSN.
About Ingenious Designs, LLC
IDL is a subsidiary of HSN, Inc., and was founded in 1991 by its president, Joy Mangano. Ms. Mangano is one of the most recognized and successful electronic retailing personalities in the industry today. With over 264 million sold, her famous Huggable Hangers are in homes across the country! The company is a leader in designing, inventing, and marketing innovative and unique products including the original Miracle Mop, My Little Steamer, and Clothes-it-All Luggage System. In addition, IDL has broadened its scope by managing and also designing product for icon and most celebrated super-model IMAN, Tennis Legend Serena Williams, world-renowned celebrity American Idol judge Paula Abdul, Fitness Expert Frank Sepe, and chef and restaurateur Todd English, in the electronic retailing industry and infomercials.
About HSN
Headquartered in St. Petersburg, FL, HSN is a leading interactive multichannel network and retail destination, offering a curated assortment of exclusive products and top brand names to its customers. HSN incorporates experts, entertainment, inspiration, solutions, tips and ideas to provide an entirely unique shopping experience. At HSN, customers find exceptional selections in Health & Beauty (e.g. M. Asam, Carol’s Daughter, Coty, FranBrand, FusionBeauty, Andrew Lessman’s Procaps, Lancome, Perlier, Serious Skin Care, Wei East, ybf Beauty); Jewelry (e.g. Heidi Daus, Grayce by Molly Sims, R.J. Graziano, IMAN Global Chic, michaeLisa, Noir, Amedeo Scognamiglio, Tori Spelling, Signature Statement Serena Williams); Home/Lifestyle (e.g. Nate Berkus, Bissell, Colin Cowie, Dyson, Todd English, GreenPan with Thermolon, Emeril Lagasse, Joy Mangano, MoMA Design Store, Wolfgang Puck); Fashion/Accessories (e.g. American Glamour Badgley Mischka, Curations with Stefani Greenfield, Sam Edelman, Loulou de la Falaise, Chi by Carlos Falchi, Diane Gilman, “Timeless” by Naeem Khan, Adrienne Landau, Sharif); and Electronics (e.g. Canon, Gateway, GE, HP, JVC, Kodak, LG, Sony).
A leader in transactional innovation, HSN is the only retailer offering live streaming video on three screens: TV network, which broadcasts live to 93 million households in the US in HD 24/7; hsn.com, which ranks in the top 30 of the top 500 internet retailers and features 15,000 product videos; and mobile via its iPhone application. HSN customers are also able to shop via HSN’s live in-flight shopping experience, which launched in late 2009. HSN, founded 32 years ago as the first shopping network, is an operating segment of HSN, Inc. (Nasdaq: HSNI).
GRASSHOPPERS
Since its start in 1971, the Grasshoppers(R) brand has been committed to bringing quality comfort footwear to women. Today, the signature Grasshoppers design aims to support women’s confidence, individuality and active lifestyle through a collection of lightweight, flexible and supportive shoes priced for her life. This quality footwear in stylish and sophisticated silhouettes, appeals to women that focus on style, health and wellness as top priorities.
Grasshoppers has introduced a specially designed collection to enhance overall wellness, Get Fit(TM) by Grasshoppers. This collection helps temporarily increase muscle activity and tone key muscle groups with every step. With every step you are one step closer to feeling great and living well.
Grasshoppers is a division of Collective Brands Performance and Lifestyle Group (PLG), which focuses on lifestyle and athletic branded footwear for men and women, and high-quality children’s footwear. PLG is a unit of Collective Brands, Inc. (NYSE: PSS), headquartered in Topeka, Kan., a leader in bringing compelling lifestyle, fashion and performance brands for footwear and related accessories to consumers worldwide through multiple channels including retail, wholesale, ecommerce and licensing.
Celliant is a trademark of Hologenix, LLC.
SOURCE HSN
Copyright (C) 2010 PR Newswire. All rights reserved