NEW YORK, Oct. 24, 2011 /PRNewswire/ — Conde Nast, home to some of the world’s most celebrated media brands, and leading multichannel retailer HSN today announced an agreement to create a new collection of culinary products under the Bon Appetit label that will be available exclusively via all of HSN’s sales platforms including television, online and mobile. This agreement is part of a successful ongoing relationship that began between Conde Nast and HSN in 2008 and represents the type of licensing venture Conde Nast is most interested in pursuing for its iconic portfolio.
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For the launch on January 31, 2012, the collection will include an impressive array of high quality, modern stainless steel cookware; small appliances including pressure cookers and immersion blenders; as well as cutlery and prep tools. Each item will be produced in partnership with Bon Appetit experts and rigorously vetted in the magazine’s test kitchen. New additions to the collection will be added every other month.
As part of the agreement, Bon Appetit‘s resources will be utilized to bring the brand to life on HSN. Experts from the Bon Appetit Test Kitchen will appear on-air to offer tips, recipes and cooking demonstrations to HSN customers.
“We’re delighted to be able to work so closely with HSN to develop a collection of high quality products for our readers,” said Adam Rapoport, editor in chief. “In the magazine, we often talk about the tools needed to bring a menu to life, and therefore we felt it was extremely important to create a line that would allow home cooks to get the most from their favorite recipes and strengthen the trust readers already have in Bon Appetit.”
“HSN is excited to deepen our partnership with Bon Appetit and extend our strategic marketing relationship with Conde Nast,” said Bill Brand, EVP of programming, marketing and business development for HSN. “This brand partnership leverages Bon Appetit‘s rich editorial content with HSN’s ability to develop great products and one-of-a-kind consumer experiences.”
“We are very excited about the Bon Appetit collection because it represents the licensing model we wish to pursue in the future,” said Julie Michalowski, senior vice president consumer business development. “With HSN, we’re working closely with an exceptional organization that understands our brands and sells directly to the consumer. We are integrally involved in all facets of the products’ development and marketing strategies, and we know that the end product will accurately reflect the spirit and quality of the Bon Appetit brand.”
For more information on the upcoming launch of the HSN exclusive Bon Appetit‘s Kitchen Collection, please visit HSN.com.
About Bon Appetit:
Food is the new fashion, and the new Bon Appetit is the food lover’s style guide. The magazine, and its companion website, delivers not just recipes, tips and techniques, but a world of lush travel, high-gloss entertaining and up-to-the-minute restaurant coverage. It’s a visually arresting publication, driven by excellent photography, clean graphics, and headlines that pop. And notable faces too: Each issue features of-the-moment tastemakers, from chefs and restaurateurs to fashion designers and celebrities. All of these elements combine to make Bon Appetit the largest epicurean magazine in America with the most affluent readership.
About Conde Nast:
Conde Nast is home to some of the world’s most celebrated media brands. In the United States, Conde Nast publishes 18 consumer magazines, four business-to-business publications, 27 websites, and more than 40 apps for mobile and tablet devices, all of which define excellence in their categories. The company also owns Fairchild Fashion Media (FFM), whose portfolio of brands serves as the leading source of news and analysis for the global fashion community. Conde Nast has won more National Magazine Awards over the past ten years than all of its competitors combined. Follow us on Twitter @CondeNastCorp.
