Coty Inc. and HSN Announce New Partnership
“Interactive retailing is an innovative endeavor that will deliver our Coty Prestige brands to consumers in a convenient and accessible new way,” said Bernd Beetz, CEO of Coty Inc. “At Coty we are always looking for the next big thing – be it a partnership or product – to build our portfolio and strengthen our business globally. HSN gives us a way to both meet our business goals and make the shopping experience as easy as possible for our consumers.”
Coty Prestige products will debut on HSN in the spring of 2008 with the launch of Lancaster 365 Cellular Elixir, an advanced anti-aging serum, and an assortment of Lancaster’s top selling European-made sun protection and self-tanning products. These products will also launch in U.S. department stores.
“Our goal is always to offer our customers exceptional products and bringing the Coty Prestige brands to our audience does precisely that,” said Mindy Grossman, CEO, IAC Retailing/HSN. “Between our network and HSN.com, we are uniquely positioned to not only introduce Coty Prestige products and demonstrate their use to millions of new customers, but can also share the insight and first-hand experience that consumers resonate with in a way simply not possible through traditional retail channels.”
Coty will have extensive involvement in the various shows airing on HSN. The beauty company will work hand-in-hand with the network to determine show concepts and in show development and production.
Today’s announcement unveils the beginning of Coty Prestige’s new global e-commerce strategy that will include additional partnerships in the coming year. Coty Prestige President Michele Scannavini has appointed Peggy Elsrode to lead the global e-commerce initiative and provided her with a dedicated staff to ensure that Coty reaches its objectives.
“We look forward to working with our new partners and reaching new consumers with our products,” commented Michele Scannavini, President, Coty Prestige.” Our new e-commerence strategy will provide a new avenue of retail and revenue for Coty.”
Elsrode noted that “HSN’s ability to reach 90 million U.S. homes represents a powerful opportunity and allows us to bring to life the story of Coty’s brands, further increasing their visibility and success.”
Additional details regarding specific product distribution via HSN and HSN.com will be available at a later date.
About Coty Inc. Coty was created in Paris in 1904 by François Coty who is credited with founding the modern fragrance industry.
Today, Coty Inc. is the world’s largest fragrance company and a recognized leader in global beauty with annual net sales of $3.5 billion1. Driven by an entrepreneurial spirit, passion, innovation and creativity, Coty Inc. has developed an unrivaled portfolio of notable brands and delivers its innovative products to consumers in 91 markets worldwide.
The Coty Prestige brand portfolio is distributed in prestige and ultra-prestige stores and includes Baby Phat, Calvin Klein, Cerruti, Chloé, Chopard, Davidoff, Jennifer Lopez, Jette Joop, Jil Sander, JOOP!, Karl Lagerfeld, Kenneth Cole, L.A.M.B. fragrance by Gwen Stefani, Lancaster, Marc Jacobs, Nautica, Nikos, Phat Farm, Sarah Jessica Parker, Vera Wang and Vivienne Westwood.
The Coty Beauty brand portfolio is more widely distributed and includes adidas, Aspen, Astor, Celine Dion, Chupa Chups, David and Victoria Beckham, Desperate Housewives, Esprit, Exclamation, Halle Berry, Jovan, Kate Moss, Kylie Minogue, La Cross, Miss Sixty, Miss Sporty, N.Y.C. New York Color, Pierre Cardin2, Playboy, Rimmel, Sally Hansen, Shania Twain, Stetson, Tim McGraw, Tonino Lamborghini and Vanilla Fields.
Coty and Puig Fashion and Beauty S.A. have a strategic partnership for the distribution of the perfume lines of Nina Ricci, Carolina Herrera, Prada, Paco Rabanne, and Comme des Garcons in the United States and Canada.
For additional information about Coty Inc., please visit www.coty.com.
1. Includes most recent annual net sales of Del Laboratories, Inc., which Coty acquired on December 31, 2007. 2. Not available in North America
About HSN HSN is an interactive lifestyle network and retail destination, offering a cultivated assortment of exclusive products combined with the “best of breed” in top brand names. The HSN experience takes shopping to a new level by incorporating experts, entertainment, inspiration, solutions, tips and ideas for its customers. On HSN and HSN.com, customers will find exceptional selections in Beauty (e.g. Clarins, Philippe Chansell’s Ready To Wear, Perlier, Color by Cynde Watson, Wei East); Jewelry (e.g. Heidi Daus, R.J. Graziano, IMAN Global Chic, Jay King, Tori Spelling); Home/Lifestyle (e.g. Colin Cowie, Dyson, Todd English, Emeril Lagasse, Andrew Lessman, Joy Mangano, METHOD, Wolfgang Puck); Fashion/Accessories (e.g. Carlos Falchi, Tina Knowles, SCOOP Style, Sharif); and Electronics (e.g. Garmin, Gateway, GE, Kodak, Magellan, Panasonic, Samsung, Westinghouse).
HSN is available across all media including its TV network, the 4th largest cable network in the U.S., reaching 90 million homes, and HSN.com, which ranks in the top 30 of the top 500 internet retailers. HSN, the original shopping network, is an operating business of IAC (Nasdaq: IACI).
Contacts:
Susie Schoenberger
Coty Inc. (Fleishman-Hillard)
202.828.8874
susie.schoenberger@fleishman.com
Nancy Bushkin
HSN
727.872.4084
Nancy.Bushkin@HSN.net