ST. PETERSBURG, Fla., March 26, 2012 /PRNewswire/ — Multi-channel retailer, HSN has partnered with actor, director, producer and philanthropist Eva Longoria and Falic Fashion Group (FFG), to debut Longoria’s highly anticipated second fragrance, EVAmour by Eva Longoria. EVAmour will launch exclusively on HSN during the 24 Hour Spring Beauty Event on March 29 live on HSN, HSN.com and HSN Mobile.
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“EVAmour will become a personal scent for women who are confident, beautiful, sexy and intelligent…just like the HSN customer,” said Eva. “I know how I feel when I am wearing it and I wish every woman to feel that same sense of sexiness and power.”
For every bottle sold, Eva will donate $1.00 to the Eva Longoria Foundation which was created to help the Latina community build better futures for themselves and their families through education and entrepreneurship.
“Fragrance is about emotion, storytelling and aspiration,” said Betsy Olum, General Manager of Beauty at HSN. “HSN gives our partners a platform to tell their story and really engage with their fans. We are thrilled that Eva has chosen to debut her latest fragrance with HSN.”
The EVAmour collection on HSN includes the eau de parfum in various sizes and a gift set which includes the 3.4 fl oz, a mini travel bottle, a rollerball of the fragrance and a luxurious shower gel. The notes of the fragrance are comprised of Bergamot Blossom, Pink Lady Apple and Red Currant, with a heart of rich, sexy floral notes and end with a warm vanilla, amber and musk.
“Eva Longoria as a celebrity personality appeals to so many women. Eva Longoria as a fragrance has translated beautifully and coming off the success of her first fragrance it made perfect sense to follow with the launch of EVAmour. With HSN as a retail partner we feel this launch will be equally — if not more — successful and will solidify the Eva Longoria brand in the beauty industry,” says Jerome Falic, CEO Falic Fashion Industry.
Tune in to HSN on March 29 at 10 a.m., 5 p.m., 8 p.m. and 11 p.m. (all times EST) for the debut of EVAmour. An extended assortment of products from Eva will be available on HSN.com and HSN mobile.
About Eva Longoria:
The Golden Globe-nominated, Screen Actors Guild Award-winning, and ALMA Award-winning actress, producer, businesswoman, and philanthropist currently stars as “Gabrielle Solis” on the ABC-megahit and award winning “Desperate Housewives,” now in its eighth and final season. She has received numerous awards, including a People’s Choice Award for “Favorite Female TV Star,” a Teen Choice Award for “Choice TV Breakout Performance ” TV Guide’s “TV’s Sexiest Star,” People’s “50 Most Beautiful People,” People’s “100 Most Beautiful People,” People En Espanol’s “50 Mas Bellos,” Rolling Stone’s “People of the Year,” was selected three years in a row in the prestigious FORBES Celebrity 100, and was just named FORBES “Highest Paid TV Star” of 2011. Longoria was also named Maxim’s “#1 Hottest Woman in the World” on their annual ‘Hot 100″ list, 2 years in a row. On the opposite end of the spectrum, she was named “Philanthropist of the Year” by the Hollywood Reporter and selected as an honoree for Variety’s “Power of Women Awards” among many others.
