HSN Announces Largest Launch in Company's History with Debut of Serious Skin Care's FIRMA-FACE XR

ST. PETERSBURG, Fla., Sept 16, 2009 /PRNewswire-FirstCall via COMTEX News Network/ — Multichannel retailer HSN shattered its new unit sales record on Sunday with the highly successful launch of Serious Skin Care’s innovative new skin tightener, FIRMA-FACE XR. Over the course of the product’s four-day launch beginning on September 9, more than 103,000 units of the revolutionary skin care product were sold on HSN and hsn.com.

“After years in the making, I was overwhelmed by the customer response to FIRMA-FACE,” states Serious Skin Care Co-Founder Jennifer Flavin-Stallone. “In the 15 years that I have been on HSN, I have never seen a more successful launch. The broad acceptance of this innovative product reinforces what I have known all along – that Serious Skin Care is a prominent player in the beauty industry.”

FIRMA-FACE XR gives aging skin an instant lift utilizing time-released nanoencapsulated technology that absorbs quickly into the skin to smooth lines and wrinkles. The special formula firms from within pores, lines and wrinkles to helps tighten the appearance of the skin’s surface with a natural look, unlike other products that leave a film that can be easily disrupted by facial moments, creams and liquid makeup.

“HSN is a leader in bringing innovation to the marketplace and we are thrilled with the success of FIRMA-FACE,” states Michael Henry, HSN’s Senior Vice President of Merchandising. “We look forward to its continued success as more and more of our customers realize just how amazing this product truly is. Once again, the bar has been raised and demonstrates the power of launching a product on HSN.”

Serious Skin Care is known throughout the industry as a leader in providing state-of-the-art skincare solutions and FIRMA-FACE joins a long list of top-selling innovative products from the retailing giant.