HSN Announces Launch Of Second Television Shopping Channel
Company Reinforces Strategy of Growth As It Becomes the Only Multi-channel Retailer with Two Television Networks
HSN2 to Provide Customers More Viewing and Shopping Options with 24 Hours of Encore Airings of HSN’s Favorite Brands, Products and Personalities
(St. Petersburg, FL – June 14, 2010) – HSN, a leading interactive multi-channel retailer, announced plans today to launch HSN2, a second 24-hour television shopping channel designed to offer customers a curated assortment of encore airings of HSN’s must-see shows, products, brands and personalities. HSN2 will premiere on August 1 on DISH Network.
"We are excited to launch HSN2 and provide our customers greater access to additional viewing and shopping options," said Mindy Grossman, CEO of HSN, Inc. "With different personalities, great brands and products airing simultaneously on each of our channels, customers will enjoy twice the entertainment, inspiration and discoveries."
"DISH Network is pleased to support HSN on the launch of their new channel, and we look forward to offering HSN2 to our customers later this summer," said Jerry Grasmick, Vice President of Commercial Services and Sales for DISH Network.
For the first several months, the channel will focus on feedback from HSN2 viewers and customers and respond accordingly.
"HSN is committed to being a leader in transactional innovation and exploring ways to grow and reach our customers through multiple platforms," said John McDevitt, Vice President of Advanced Services for HSN. "HSN2 offers yet another means for our customers to access the high quality production and engaging shopping experiences they have come to expect of HSN."
Programming for the new channel, which will be either complementary or counter to the programming on HSN, will be developed in unique and different ways to excite customers. The channel will also serve as a platform to test different ideas and develop new business opportunities for the company.
About HSN
Headquartered in St. Petersburg, FL, HSN is a leading interactive multichannel retailer, offering a curated assortment of exclusive products and top brand names to its customers. HSN incorporates experts, entertainment, inspiration, solutions, tips and ideas to provide an entirely unique shopping experience. At HSN, customers find exceptional selections in Health & Beauty (e.g. M. Asam, Carol’s Daughter, Coty, FranBrand, FusionBeauty, Andrew Lessman’s Procaps, Lancome, Perlier, Serious Skin Care, Wei East, ybf Beauty); Jewelry (e.g. Heidi Daus, Grayce by Molly Sims, R.J. Graziano, IMAN Global Chic, michaeLisa, Noir, Amedeo Scognamiglio, Tori Spelling, Serena Williams Signature Statement); Home/Lifestyle (e.g. Nate Berkus, Bissell, Colin Cowie, Dyson, Todd English, GreenPan with Thermolon, Emeril Lagasse, Joy Mangano, MoMA Design Store, Wolfgang Puck); Fashion/Accessories (e.g. American Glamour Badgley Mischka, Curations with Stefani Greenfield, Sam Edelman, Loulou de la Falaise, Chi by Carlos Falchi, Diane Gilman, "Timeless" by Naeem Khan, Adrienne Landau, Sharif); and Electronics (e.g. Canon, Gateway, GE, HP, JVC, Kodak, LG, Sony).
A leader in transactional innovation, HSN is the only retailer offering live streaming video on three screens: TV network, which broadcasts live to 94 million households in the US in HD 24/7; hsn.com, which ranks in the top 30 of the top 500 internet retailers and features 15,000 product videos; and mobile via its iPhone application. HSN, founded 32 years ago as the first shopping network, is an operating segment of HSN, Inc. (Nasdaq: HSNI).
Contact:
Kathleen Corless
212-529-5533 ext 276
kacorless@hlgrp.com