HSN Debuts Cornerstone Brand's New Female Apparel Line Targeting Baby-boomers With Style
PRNewswire-FirstCall
ST. PETERSBURG, Fla.
Just in time for Spring, electronic retailer HSN’s catalog division, Cornerstone Brands, is launching “IOS” (Individual Original Style), an innovative new women’s fashion apparel catalog exclusively designed for women 40 to 55 years old who want to creatively and passionately express their individuality through easy-to-wear fashion-forward choices.
Created by experienced catalog merchant TravelSmith Outfitters, the new vibrant women’s apparel catalog is landing on front doorsteps now and coming to life live on the TV shopping network HSN April 9 at 2 AM and 9 AM; April 10 at 5 AM, 5 PM and 11 PM; and April 11 at 1 PM (all times EDT). The 48-page catalog targets baby-boomer women that are confident, vibrantly alive and respond to color and distinctive artistry in their clothing.
The IOS catalog is organized by color themes to express the emotion and design in each piece of fashionable apparel. With an eye towards colors that reflect the moods and beauty of nature, the new clothing line utilizes a wide range of fabrics, textures and embellishments to create one-of-a-kind pieces of wearable art. The IOS line covers the entire color spectrum, reflecting the beauty of nature from ocean blues to earthtones, in a range of flattering silhouettes.
“The coordinated introduction of IOS into the marketplace via catalog and TV-retail epitomizes everything we are striving to accomplish with the recent acquisition of Cornerstone Brands,” said Rob Gruen, Executive Vice President of Merchandising for HSN. “Channeling the incredible power of the TV-shopping medium to support the introduction of a new catalog brand into the market is a formula for success when targeting this highly appealing demographic. Our IOS catalog team has done a terrific job developing an impressive collection of apparel that is sure to resonate with our customers.”
Women in their 40s and 50s are becoming more prolific in their fashion choices than ever before. The IOS line addresses this often underserved demographic, providing them with a look that is fashion appropriate and adaptable to their current lifestyle. Included in the premiere collection are enticingly colorful tops and jackets featuring original artwork that can mix and match with basic tees, camisoles, bottoms and layering pieces to allow women to easily express their own individual style with confidence. Expressive accessories such as jewelry, belts and artistic sandals will complete the head-to-toe look.
“Our goal with IOS is to create a line of apparel that allows our customer to express herself in unique clothing that is beautiful, expressive and flattering to wear,” said Christine Harrison, Vice President of Women’s Merchandising at TravelSmith Outfitters. “This is clothing to fall in love with, have fun in and be seen in. The IOS label is a promise that you will not find our clothing anywhere else in the world.”
The premiere issue of IOS will feature exotic images shot in Puerto Vallarta, Mexico. For more information on the IOS line of apparel, please go to http://www.hsn.com/ , keyword “IOS.”