HSN is 'Going to Surprise You' With New National Ad Campaign Promoting 30th Birthday
PRNewswire-FirstCall
ST. PETERSBURG, Fla.
(NASDAQ:IACI)
ST. PETERSBURG, Fla., June 28 /PRNewswire-FirstCall/ — To kick off its 30th birthday celebration, HSN, the original electronic retailer, announced today the launch of one of the largest television national advertising campaigns in the Company’s history. The multi-million dollar campaign kicks off on June 29 and will continue through the summer.
“HSN has undergone a gradual yet dramatic transformation over the past year and the kick-off of our 30th birthday celebration is the perfect time to introduce the new HSN to a wider audience,” said Mindy Grossman, CEO of IAC Retailing. “This campaign clearly communicates the new HSN brand in a way that is as unique and compelling as the new products we are bringing our customers. We believe that when consumers see the ads they will realize what millions of shoppers already know … there’s no place like HSN.”
The television advertising campaign will leverage a significant number of advertising credits from HSN’s parent company, interactive conglomerate IAC. Cross-channel advertising provided by the network’s many distribution partners will be utilized as well.
Created and produced by HSN’s in-house creative team, the television spots follow a central theme of “We’re Going to Surprise You,” reflecting the transition HSN has undergone over the past 18 months. Original music depicting the smart and savvy shopper known to shop on HSN serves as the foundation for the fast-paced, visually stimulating TV ads that capture the same energy and excitement HSN and http://www.hsn.com/ have been demonstrating since the beginning of 2007.
The spots feature established brands, as well as new additions to the multichannel retailer’s assortment. They include Emeril Lagasse cookware, Wolfgang Puck mixers, LipFusion makeup, Dior mascara, Gateway computers and Dyson vacuum cleaners, to name a few.
Through the years, HSN has developed and/or created mass awareness for countless brands which continue to thrive today at the Company, including Andrew Lessman (vitamins), Joy Mangano (Huggable Hangers and other home solutions), Chef Wolfgang Puck (cookware), Wei East (beauty and skincare products), Suzanne Somers (fashion, jewelry, and skincare), Perlier (bath, body and spa products), Susan Lucci (fashion, jewelry and skincare), Jennifer Flavin-Stallone’s Serious Skin Care, Mine Finds by Jay King, Lauren Hutton’s beauty line, Bob Vila (signature tools), Chef Roy Yamaguchi (cookware), Diane Gilman (casual fashion), and Gateway (computers), among many others.
HSN also continues to infuse its merchandise assortment with an array of new brands, which in the last two years have included Sephora, the beauty authority, SCOOP NYC (fashion), Chef Todd English (cookware and tabletop), LUKASTYLE (fashion), Oscar Blandi (haircare), Ken Paves (hair accessories), Serena Bass (tabletop and entertaining), Liberte by Emanuel (fashion), Liz Earle (skincare), Dyson (vacuum cleaners), GE (digital cameras), and Westinghouse (HD TVs), among many others.
HSN drew from its strong portfolio of experts from the worlds of fashion and beauty to stylize the spot. Celebrity fashion stylist Wayne Scot Lukas and hair guru Michael diCesare lent their formidable talents to the production of the ad. Beginning June 29, both the 15-second and 30-second versions of the ad will also be available for viewing at http://www.hsn.com/.