HSN Launches Mobile Shopping App for Android Devices
ST. PETERSBURG, FLORIDA [March 16, 2010] – HSN, a leading interactive multichannel retailer, announced the launch of a dynamic new application ("app") for mobile devices featuring Google’s Android operating platform. The HSN Shop App, which was originally launched on the iPhone in August 2009, is now available for download in Android Market to serve a wide variety of Android devices.
"HSN continues to be a leader in transactional innovation, offering a highly interactive and engaging shopping experience for customers wherever, whenever they choose to shop with us," said Brian Bradley, Executive Vice President of HSN.com and Advanced Services. "The Google Android shopping app is just the latest in a series of major technological advances, which will deliver the HSN experience to even more consumers."
Along with a library of original videos, the HSN Shop App for Google Android devices enables users to customize their shopping experience with their favorite categories and save preferences for future visits. The app also allows users to share their favorite products with friends via email, access the television program guide and receive email alerts about favorite guest appearances on HSN. Additionally, the application offers a variety of ways to find HSN products designed to create an easy-to-navigate and seamless shopping experience.
The HSN Shop App is also designed to create a seamless transactional experience. The "Buy This Now" feature lets customers apply coupons and make changes to their shipping address or credit card. Additional features enable users to save items for later purchase, view a 90-day order history, track shipments, and connect to HSN’s call center to purchase items via phone.
As a leader in transactional innovation, HSN is the first and only retailer to be streaming live HD video across three screens – TV, online and mobile. A pioneer in interactive television retail, HSN’s Shop by Remote technology is currently available in more than 25 million homes in the U.S., giving consumers the opportunity to point, click and shop with their television remote control.
About HSN
Headquartered in St. Petersburg, FL, HSN is a leading interactive multichannel network and retail destination, offering a curated assortment of exclusive products and top brand names to its customers. HSN incorporates experts, entertainment, inspiration, solutions, tips and ideas to provide an entirely unique shopping experience. At HSN, customers find exceptional selections in Health & Beauty (e.g. M. Asam, Carol’s Daughter, Coty, FranBrand, FusionBeauty, Andrew Lessman’s Procaps, Lancome, Perlier, Serious Skin Care, Wei East, ybf Beauty); Jewelry (e.g. Heidi Daus, Grayce by Molly Sims, R.J. Graziano, IMAN Global Chic, michaeLisa, Noir, Amedeo Scognamiglio, Tori Spelling, Signature Statement Serena Williams); Home/Lifestyle (e.g. Nate Berkus, Bissell, Colin Cowie, Dyson, Todd English, GreenPan with Thermolon, Emeril Lagasse, Joy Mangano, MoMA Design Store, Wolfgang Puck); Fashion/Accessories (e.g. American Glamour Badgley Mischka, Curations with Stefani Greenfield, Sam Edelman, Loulou de la Falaise, Chi by Carlos Falchi, Diane Gilman, "Timeless" by Naeem Khan, Adrienne Landau, Sharif); and Electronics (e.g. Canon, Gateway, GE, HP, JVC, Kodak, LG, Sony).
A leader in transactional innovation, HSN is the only retailer offering live streaming video on three screens: TV network, which broadcasts live to 93 million households in the US in HD 24/7; hsn.com, which ranks in the top 30 of the top 500 internet retailers and features 15,000 product videos; and mobile via its iPhone application. HSN customers are also able to shop via HSN’s live in-flight shopping experience, which launched in late 2009. HSN, founded 32 years ago as the first shopping network, is an operating segment of HSN, Inc. (Nasdaq: HSNI).
Contact:
Kathleen Ann Corless
HSN/HL Group
212-529-5533 ext 276
kacorless@hlgrp.com