Press Release

HSN Launches "More to Like" Campaign on HSN.com With New Store Filled With Fan Favorites

Online Store Populated by "Most Liked" Products From Facebook "Likes"; Facebook Fans Can Win Daily Prizes and Be Entered to Win the Grand Prize Sweepstakes

ST. PETERSBURG, FL — (MARKET WIRE) — 08/10/11 — There’s more to like on HSN.com this month as the multichannel retailer launches the multi-platform campaign “More to Like.” Customers now have the opportunity to determine what products are featured in the new specialty “More to Like” online store, found at HSN.com/like, when they “like” their favorite HSN products through the HSN.com, HSN Mobile or HSN’s Facebook page.

“Our HSN community has been active and vocal for more than 30 years,” says Jill Braff, HSN’s Executive Vice President of Digital Commerce. “We are committed to expanding the two-way conversation that we have always had with our customers and this ‘More to Like’ campaign gives them the unique opportunity to directly influence the products that we offer them.”

With a click of a button, HSN fans can “like” their favorite products and share with friends and other HSN fans. Additionally, throughout August, HSN customers can enter the “More to Like” sweepstakes via HSN.com or HSN’s Facebook page.

HSN is giving away $50 gift cards daily and customers will be automatically entered to win one of four $1,000 gift card grand prizes to be announced on-air each day during the “More to Like” finale, August 28 – 31. At the end of the month, HSN will also announce special one-time-only promotional deals for products featured in the “More to Like” store.

For additional details and rules about the “More to Like” sweepstakes, visit HSN.com/like. No purchase is necessary to enter.