HSN's Innovation Weekend Features First Ever On-Air Retail QR Codes, World Launches of Top Brands

ST. PETERSBURG, Fla., Oct. 7, 2011 /PRNewswire/ — Multichannel retailer HSN will introduce a new way for consumers to shop with their television when it debuts Quick Response (QR) codes live on HSN HD during  its bi-annual Innovation Weekend starting Friday, October 7 until Monday, October 10.  

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Reaffirming its position as a leader in transactional innovation, HSN will be the first ever retailer to use QR codes on-air during the three-day special event. These QR codes will be featured on HSN’s HD channel which currently reaches approximately 43M households.  The event will include hundreds of products, each with its own QR code.  When scanned from the television screen, the customer will be able to access the product information page on their mobile device, learn more about the product and purchase with ease.

“Innovation is an integral part of our company, whether it’s the innovative products we present or the groundbreaking ways we use on-air QR codes to engage and interact with our customers,” said Jill Braff, EVP of Digital Commerce at HSN.  “Women turn to HSN’s trusted experts to educate and empower them to make informed purchases.  Top electronics brands like Sony, Microsoft and Samsung recognize the power of HSN to introduce new technologies and we look forward to the products they will be debuting during our Innovation Weekend event.”

The four-day event features dozens of name brands and several premiers from some of the most trusted names in electronics including the world launch of the Honeywell 24″ 1080p LCD TV with built-in DVD player, the debut of the Samsung Dart Android smartphone and the launch of the 8″ Nextbook with Android 2.3 and Flash 10.

An exclusive Sony Skype TV bundle is also debuting during the event, which includes a Sony Bravia 46″ Ultra-thin 3D Ready LED TV with built-in Wi-Fi and a Sony Skype camera, enabling customers to Skype from their TV to any Skype-enabled device.  Additional brand launches over the Innovation Weekend include exclusive bundles for the Lexmark P715 all-in-one wireless printer and the D-link night vision wireless IP camera that allows you to remotely monitor your home or business.

HSN’s Innovation Event will take place starting Friday, October 7 through Sunday, October 10.  Visit HSN.com, keyword: “Program Guide,” for program listings and keyword: “Innovation Weekend” for products that will be featured in the event.