HSN Wins Prestigious World Retail Award For Customer Loyalty Initiative Of The Year
St. Petersburg, Florida – October 9, 2013 – Leading interactive entertainment and lifestyle retailer, HSN announced today that the company was named the winner in the “Customer Loyalty Initiative of the Year” category at the 2013 World Retail Awards in Paris. Mindy Grossman, Chief Executive Officer of HSN, Inc., accepted the award on the company’s behalf.
HSN was recognized for building and maintaining customer loyalty through its entertainment partnership with Disney on the movie- “Oz The Great and Powerful” and the ongoing evolution of HSN’s Arcade to fully integrate gamification into its ecommerce platform.
“At the core of our success is our ability to understand our customer and develop a deep and lasting relationship with her. We are honored to have been recognized for this aspect of our business,” said Bill Brand, Chief Marketing and Business Development Officer, HSN, Inc. “Our strategy for building and retaining customer loyalty centers on creating an emotional connection to our brand. We provide a personalized experience that engages, informs and entertains our customers.”
The World Retail Awards is a global platform that recognizes and promotes retail excellence. Retailers from around the world and all retail sectors compete to win these highly coveted awards, covering key areas of retail skills and operations.
This marked the first year for the “Customer Loyalty Initiative of the Year” category, which recognizes the importance of loyalty in helping to ensure retail success. The judges looked at how a new or existing approach to customer loyalty over the last 12 months has delivered outstanding results that can be measured through sales, retention figures and customer research.
About HSN
HSN is a leading interactive entertainment and lifestyle retailer, offering a curated assortment of exclusive products and top brand names to its customers. HSN incorporates entertainment, inspiration, personalities and industry experts to provide an entirely unique shopping experience. At HSN, customers find exceptional selections in Health & Beauty, Jewelry, Home/Lifestyle, fashion/Accessories, and Electronics. HSN broadcasts live to 95 million households in the US in HD 24/7 and its website – hsn.com features more than 50,000 product videos. Mobile applications include HSN apps for iPad, iPhone and Android. HSN, founded 36 years ago as the first shopping network, is an operating segment of HSN, Inc. (Nasdaq: HSNI). For more information, please visit HSN.com, or follow @HSN on Facebook and Twitter.
Contact:
Denise Wilson
HSN
727-872-7828
Denise.wilson@hsn.net