ST. PETERSBURG, Fla., Sept. 2, 2014 /PRNewswire/ — HSNi Cares, philanthropic arm for parent company HSN, Inc. (Nasdaq:HSNI), is partnering for the second year with U.S. Fund for UNICEF to help raise awareness and funds for UNICEF’s lifesaving work for children as a national sponsor of the 64th annual Trick-or-Treat for UNICEF campaign.
As part of HSNi Cares’ national campaign, customers of HSN, Grandin Road, Chasing Fireflies and TravelSmith will be able to help children around the world by donating online or over the phone from September through October. In addition, for every donation made to support the Trick-or-Treat for UNICEF campaign using the HSN credit card through October 15, HSN will match those customer donations, up to $125,000.
“It is our privilege to once again partner with the U.S. Fund for UNICEF on their 64th annual Trick-or-Treat campaign,” said Mindy Grossman, CEO of HSNi and U.S. Fund for UNICEF board member. “Caryl Stern and the U.S. Fund for UNICEF are making a difference in the lives of children in need all over the world and their impact inspires our own culture of generosity at HSNi.”
On September 26th, HSN will exclusively launch UNICHEF: Top Chefs Unite in Support of The World’s Children, a cookbook published by Glitterati Incorporated (©2014) features an unprecedented collaboration of 40 world-class chefs assembled by U.S. Fund for UNICEF National Board Member Hilary Gumbel. The cookbook features favorite recipes from HSN Chefs — Donatella Arpaia, Ingrid Hoffmann, Curtis Stone, Ming Tsai and Wolfgang Puck — and other renowned chefs such as Marcus Samuelsson, Mario Batali, Bobby Flay, Cat Cora and Geoffrey Zakarian. Only at HSN will customers have the opportunity to purchase a limited edition of the UNICHEF books that are signed by HSN Chefs Donatella Arpaia, Ingrid Hoffmann, Curtis Stone and Ming Tsai. For each book purchased from HSN on September 26th, HSN will donate twenty percent of the purchase price of the UNICHEF book to the U.S. Fund for UNICEF. In addition, Hilary Gumbel will donate all royalties she would receive to the U.S. Fund for UNICEF.
“Mindy and HSNi have been incredible partners in helping to raise funds and awareness for Trick-or-Treat for UNICEF,” said Caryl Stern, President & CEO of the U.S. Fund for UNICEF. “Funds raised from the campaign support critical programs for children in the areas of nutrition, water and sanitation, health care and more. HSNi’s support will help UNICEF in its mission to save and protect children’s lives.”
To celebrate the launch of UNICHEF on HSN, Mindy Grossman and Caryl Stern will join Hilary Gumbel on-air, along with HSN chefs Donatella Arpaia, Ingrid Hoffmann and Ming Tsai, on September 26th at 10 p.m. EST for the second annual HSN Cares Trick-or-Treat for UNICEF Primetime Special. HSN Cares will donate twenty percent of the purchase price of all products featured on-air and sold during the primetime special to benefit Trick-or-Treat for UNICEF.
In addition to their traditional array of Halloween costumes for adults and kids and unique specialty decor, Chasing-Fireflies.com will also offer exclusive one-of-a-kind “I Trick-or-Treat for UNICEF” tote bags. For each tote bag purchased through October 31st, Chasing Fireflies will donate 100% of the profit (no less than 30% of the purchase price) to the U.S. Fund for UNICEF. Furthermore, Grandin Road will be offering Trick-or-Treat for UNICEF boxes, which can be used to collect donations while trick-or-treating, to all customers during the Halloween season.
Funds raised through HSNi Cares’ Trick-or-Treat for UNICEF campaign will support UNICEF’s work for children, providing health care and immunizations, clean water and sanitation, nutrition, education, emergency relief, and more. Since 1950, when girls and boys across the nation first collected coins to aid children affected by World War II, Trick-or-Treat for UNICEF has enabled millions of Americans to help create a better world for kids everywhere.
For more information on HSNi and its family of lifestyle brands, visit HSNi.com and join the conversation @HSN, #BooCrew on Facebook, Twitter, Instagram and Pinterest.
About UNICEF
The United Nations Children’s Fund (UNICEF) works in 190 countries and territories to save and improve children’s lives, providing health care and immunizations, clean water and sanitation, nutrition, education, emergency relief and more. The U.S. Fund for UNICEF supports UNICEF’s work through fundraising, advocacy and education in the United States. Together, we are working toward the day when ZERO children die from preventable causes and every child has a safe and healthy childhood. For more information, visit www.unicefusa.org.
About HSN, Inc.
HSN, Inc. (Nasdaq:HSNI) is a $3.4 billion interactive multichannel retailer with strong direct-to-consumer expertise among its two operating segments, HSN and Cornerstone. HSNi offers innovative, differentiated retail experiences on TV, online, via mobile devices, in catalogs, and in brick and mortar stores. HSN, a leading interactive multichannel retailer which offers a curated assortment of exclusive products combined with top brand names, now reaches 95 million homes (24 hours a day, seven days a week, live 364 days a year). HSN.com offers a differentiated digital experience by leveraging content, community and commerce. In addition to its existing media platforms, HSN is the industry leader in transactional innovation, including services such as HSN Shop by Remote®, the only service of its kind in the U.S., the HSN Shopping App for mobile handheld devices and HSN on Demand®. Cornerstone comprises leading home and apparel lifestyle brands including Ballard Designs®, Chasing Fireflies®, Frontgate®, Garnet Hill®, Grandin Road®, Improvements® and TravelSmith®. Cornerstone distributes approximately 320 million catalogs annually, operates eight separate digital sales sites and operates 10 retail and outlet stores.
SOURCE HSN, Inc.
