ST. PETERSBURG, Fla., July 8, 2011 /PRNewswire/ — HSN continued its role as an innovative force in the prestige fragrance industry with the successful debut of Jennifer Lopez‘s Love & Light fragrance. Lopez made a live guest appearance on the network to launch her latest scent. The debut love of Love and Light was one of the most successful launches of her branded fragrances, selling more than 51,000 units.
(Photo: http://photos.prnewswire.com/prnh/20110708/FL32062 )
(Logo: http://photos.prnewswire.com/prnh/20070214/CLW048LOGO-b )
During the premiere hour of the launch of Love and Light, Jennifer said, “I am passionate about fragrance. HSN is the perfect place for me to tell my story and share what I love with my fans.” Throughout the day, she shared the inspiration behind her newest fragrance and chatted with fans and friends who called in, including Khloe Kardashian, who purchased the scent as a wedding gift for her sister Kim. Jennifer’s mom, Lupe, also surprised viewers with a special appearance, sharing personal stories and anecdotes from Jennifer’s childhood.
HSN’s 34th Birthday celebration continues through July 31 with special appearances by some of HSN’s most famous personalities including: Serena Williams on July 18; Martha Stewart and Tori Spelling on July 21; Mariah Carey on July 25; Vern Yip on July 26; and IMAN on July 28 and 30.
More information on Love & Light and HSN’s 34th birthday festivities can be found at www.hsn.com.
