Press Release

Jerome Bettis of Pittsburgh Steelers Caps Super Bowl XL Win and 13-Year Career With Live TV Appearance on HSN

PRNewswire-FirstCall
ST. PETERSBURG, Fla.

Pittsburgh Steelers running back Jerome Bettis will make a special appearance on HSN this evening at 9 PM (ET). After fulfilling a life-long dream of becoming a Super Bowl champion during Sunday’s game against the Seattle Seahawks, “The Bus” will appear live on the TV shopping network during a one-hour show featuring Super Bowl championship memorabilia created for HSN, the official electronic retailer for the NFL.

Ranked fifth on the NFL’s all-time rushing list with 13,294 yards, Bettis will share with HSN viewers special moments from his illustrious career while offering a collection of limited-edition collectibles, including autographed footballs, helmets and framed pictures from both Bettis and Steeler quarterback Ben Roethlisberger, as well as an exclusive framed 16×20 Super Bowl team picture signed by over 20 members of the championship team.

“HSN’s live remote from Super Bowl XL immediately following Sunday night’s game was our most successful NFL Shop to date, showing the strong demand HSN viewers have for Steelers merchandise,” states Rob Ellerstein, vice president of merchandising for HSN. “Having someone as beloved and dynamic as ‘The Bus’ available to share his unique experiences is a big win for HSN and our millions of viewers.”

In addition to the limited-edition collectibles, Pittsburgh Steelers apparel, coin sets and Super Bowl championship hats will also be available on HSN and http://www.hsn.com/ .

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