ST. PETERSBURG, Fla., Jan. 10, 2012 /PRNewswire/ — America’s Favorite “Housewife,” Jill Zarin, is returning to television February 10, 2012, making her debut with multi-channel retailer HSN and launching her collection of Skweez Couture shapewear. Zarin, who joined forces with Triad Hosiery to design and develop Skweez Couture for HSN, will introduce her line during the Insider NYC event, where customers will get an insider’s tour of the Big Apple. The exclusive collection of shapewear combines feminine and fashionable designs with powerful innovative control technologies to help slim and smooth the contours of a woman’s body.
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Since the debut of Skweez Couture in stores this past September 2011, Zarin fans have been raving about the line, claiming that the product “Skweezes and shapes” like nothing they’ve ever worn before with several styles include beautiful trimmings and are designed so that you don’t have to only wear it underneath your clothing anymore.
Zarin says, “I’m so excited to debut my Skweez Couture shapewear for the first time on HSN. It has been my lifelong dream to do this and I always knew I was born to sell. Many of the new styles being sold during this event were designed exclusively for HSN, and it will be a great opportunity to reach women across the country to show them how they can Skweez and smooth it all while still feeling fabulous and feminine at the same time.”
Through collaborative research and development, Zarin and Triad have produced a line with the goal in mind to benefit women of all ages, fusing shapes and colors to ensure that the collection included different styles from the current market assortment. Skweez Couture is also made of innovative, breathable fabrics that adapt to any body shape. The products are made to accentuate what the real woman wants to play up, yet helps to conceal areas that are often problem prone.
“The Skweez Couture Collection is a beautiful assortment of quality garments that are fashionable and solution driven. This is shape wear that you want people to see,” said John Bosco, Senior Vice President of Apparel, Accessories and Jewelry for HSN. “Jill’s collection is real, she personally wears it and you can see how passionate she is about it. She is a great storyteller and a female entrepreneur…two qualities HSN strongly supports. I know our customers will connect with her.”
The Skweez Couture collection for HSN offers a wide range of styles and comes in sizes Small to 2XL. The shapewear is available in three strengths — tight, tighter and tightest to provide ultimate shaping and smoothing of the targeted zones. Prices range from $20 to $75 with consistent quality throughout.
Customers can tune in and join Jill on HSN February 10 throughout the day and find the complete Skweez Couture assortment on HSN.com and HSN mobile.
Triad Hosiery Corp. designs and manufacturers men’s and women’s hosiery, intimate apparel and leg wear since 1989. Mr. Berg, current C.E.O., was the former President of the ladies’ hosiery division of Sara Lee Corporation. Mr. Kallen, President of U.S. sales and operations, has been with the company since 1995.
HSN is Headquartered in St. Petersburg, FL, HSN is a leading interactive multichannel retailer, offering a curated assortment of exclusive products and top brand names to its customers. HSN incorporates entertainment, inspiration, personalities and industry experts to provide an entirely unique shopping experience. At HSN, customers find exceptional selections in Health & Beauty (e.g. Benefit, Carol’s Daughter, Coty, Elizabeth Arden, Andrew Lessman, Lancôme, My Life Mary J. Blige, Perlier, Serious Skin Care, Shiseido, Signature Club A, Stila, Wei East, ybf Beauty); Jewelry (e.g. Heidi Daus, Iris Apfel, R.J. Graziano, Rarities: Fine Jewelry with Carol Brodie, Amedeo Scognamiglio, Tori Spelling); Home/Lifestyle (e.g. Jeffrey Banks, Nate Berkus, Bissell, Colin Cowie, Dyson, Easy Exotic by Padma Lakshmi, Todd English, Emeril Lagasse, Happy Chic by Jonathan Adler, Joy Mangano, MoMA Design Store, Wolfgang Puck); Fashion/Accessories (e.g. American Glamour Badgley Mischka, Joan Boyce, Curations with Stefani Greenfield, Libby Edelman, Sam Edelman, Chi by Carlos Falchi, Diane Gilman, IMAN Global Chic, “Timeless” by Naeem Khan, Twiggy LONDON, Sharif, Serena Williams Signature Statement); and Electronics (e.g. Sony, Kodak, Acer, Olympus, GE, Panasonic).
A leader in transactional innovation, HSN is the only retailer offering live streaming video in HD on three screens: TV, online and mobile. HSN broadcasts live to 96 million households in the US in HD 24/7 and its website — hsn.com — is a top 10 e-commerce site, featuring more than 15,000 product videos. Mobile applications include HSN apps for iPad, iPhone and Android. HSN, founded 34 years ago as the first shopping network, is an operating segment of HSN, Inc. (Nasdaq: HSNI). For more information, please visit HSN.com, or follow @HSN on Facebook and Twitter.
SOURCE HSN
