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Press Release

Lucky Magazine and HSN Partner Again to Debut Exclusive Capsule Collections from Top Designers

--Tune in on Tuesday October 19! --Collection to be available exclusively on HSN, HSN.com, and at Lucky Shops

NEW YORK, Oct 14, 2010 /PRNewswire via COMTEX News Network/ — HSN, a leading multichannel retailer, and Lucky magazine are furthering their highly successful partnership by launching a new, one-of-a-kind capsule collection with three of the industry’s most sought-after designers. This exclusive collection consists of limited-edition clothing, shoes, handbags and accessories created by LP by Linea Pelle, Thread by Thread Social, and Matt Bernson Special Project, and will be available during a four-hour live television special on HSN Tuesday, October 19 from 1PM to 3PM ET and 10PM to 12AM ET. The three designers will appear alongside host and Lucky editor Elise Loehnen.

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Lucky Editor-in-Chief Brandon Holley said: “Because it’s been a great partnership between Lucky and HSN and such a meaningful arena for designers to get exposure to a wider audience, this latest installment of the Designer Capsule Collection is filled with even more gorgeous clothing and accessories. It’s a thrill to have such talented designers on board and we expect that the collection will sell out quickly.”

The capsule collections capture the flair and aesthetic of each designer and are available at accessible prices.

“HSN’s has transformed its fashion business with the addition of exclusive new collections from some of the world’s top designers,” said Lynne Ronon, Executive Vice President of Merchandising for HSN. “Our partnership with Lucky has been a key component of that transformation as we work together to introduce exciting new fashion discoveries to our customers from some of the industry’s brightest stars.”

Items from the premiere capsule collections include:

  • Linea Pelle: 2 leather belts in 2-3 colorways per style, 1 zip-top wallet (could double as a clutch) in 6 color options; and 3 roomy leather bags in 3 color options each.
  • Thread by Thread Social: 5 day-to-night dresses offered in 3-5 color options; 1 chic sweater with oversized satin bow offered in 4 colorways; and 1 pair of sexy, slim-fitting charmeuse pants.
  • Matt Bernson: 2 different styles of clogs in 2-3 colorways each; 1 perfect ballet flat with cap toe in 5 color options; 2 different fold-over booties in 2-3 colorways each; and 1 flat, rugged boot with faux fur lining in 2 colorways.

Fashion enthusiasts can get a sneak peek at the collection during a special preview sale going on now by logging onto www.hsn.com/luckyshops. In addition, shoppers can text “Lucky” to HSNtv (47688) for a coupon for free shipping & handling on one item of their choice. Lucky readers can view the collection in the magazine’s November issue before it goes on sale live on HSN on October 19 and also at the annual Lucky Shops event in New York City on November 4-6.

For more information on the Designer Capsule Collection please log on to www.hsn.com/luckyshops or http://www.luckyshops.com.

About Lucky:

Lucky, the award-winning magazine about shopping and style, showcases what to wear and how to wear it, making fashion and beauty fun and accessible. Since Lucky‘s launch in December 2000, circulation has gone from 500,000 to over 1.1 million, proving to be one of the most successful launches in Condé Nast history. For the latest news from Lucky, log on to www.luckymag.com.