NEW YORK, July 12, 2011 /PRNewswire/ — Following the ground-breaking, exclusive debut of her first fragrance, My Life, on HSN last year, iconic singer, songwriter, actress and successful business entrepreneur Mary J. Blige is expanding her fragrance collection with the launch of My Life Blossom, a creamy, addictive floral fragrance, on HSN on August 13.
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My Life Blossom is an evolution of the original My Life fragrance. The original scent was the most successful fragrance launch in HSN’s history and recently won two FiFi Awards. The new fragrance follows Mary on her journey of self-discovery, as she celebrates her inner peace, integrity and assuredness. Mirroring Mary’s personal experiences, My Life Blossom was developed to exude confidence, grace and beauty.
“Life can be beautiful when you’re clear about who you are,” Mary explains, in reference to the serenity that honesty fosters. “I am so excited to introduce this to my fans and to continue to give back to women thru FFAWN.”
“The highly successful launch of My Life last year forged new ground within the beauty industry, and My Life Blossom provides us with another opportunity to engage and delight Mary’s fans,” said Betsy Olum, General Manager of Beauty and Merchandising Strategy at HSN. “Mary is an engaging storyteller who inspires confidence in women — and we are excited to have her share this new fragrance exclusively with HSN customers.”
Mary collaborated once again with her close friend and business partner Lisa Price of Carol’s Daughter to create My Life Blossom. The scent leads with bright florals of Gardenia Petals, Mandarin, White Freesia and Orange Flower. A heart of Tuberose, Blooming Jasmine and Marigold emerges, leaving a lingering base of sexy Sandalwood, Cashmere Wood warming Vanilla.
My Life Blossom will be available exclusively on HSN and hsn.com. As part of HSN Cares’ charitable campaign, for every My Life Blossom Eau de Parfum purchase, one dollar will be donated to the charity FFAWN, The Foundation for the Advancement of Women Now. FFAWN was formed by Mary J. Blige and marketing pioneer Steve Stoute, to help women reach their individual potential through the support of scholarships, grants and programs.
