Multi-Channel Retailer HSN and Bon Appetit Serve Up Success With Debut of Exclusive Bon Appetit Collection

ST. PETERSBURG, Fla., Feb. 3, 2012 /PRNewswire/ — Leading multi-channel retailer HSN and leading food lifestyle brand Bon Appetit partnered on Tuesday, January 31 for the highly successful launch of the new Bon Appetit Collection on HSN. One of the most successful culinary launches in the retailer’s history, the debut of the new line of cookware, small appliances and kitchen tools resulted in more than 20,000 units being sold in one day.

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Key items within the Bon Appetit Collection, the first branded culinary line from the magazine, were especially popular with HSN customers including: a Seven-Quart Programmable Pressure Cooker, which sold more than 14,000 units in less than 5 hours airtime; an innovative Bon Appetit Stainless Steel Pineapple Cutter, which sold more than 2,700 units in just 18 minutes airtime; and a Bon Appetit Stainless Steel / Silicon Mixing Bowl Set which sold more than 120 units per minute.

“HSN is thrilled with the success of the new Bon Appetit Collection,” said Sandy Conrad, Senior Vice President of Merchandising for HSN. “Chefs Ryan Scott and Mary Nolan clearly resonated with our customer and combining their talents with high-quality products that have been tested and approved by the Bon Appetit Test Kitchen has proven to be a tremendous success. We look forward to introducing exciting new additions to the collection in March.”

“We are very excited about our new partnership with HSN and look forward to its continued success,” said Pamela Drucker Mann, Vice President and Publisher of Bon Appetit.

The Bon Appetit Collection includes an impressive array of high-quality, modern stainless steel cookware; small appliances including pressure cookers and immersion blenders; as well as cutlery and prep tools. Each item in the Bon Appetit Collection is rigorously vetted by the Bon Appetit Test Kitchen and new additions to the collection will debut on HSN and HSN.com in March.

To purchase items from the Bon Appetit Collection or learn more about the line, please visit HSN.com.

About Bon Appetit:
Food is the new fashion, and the new Bon Appetit is the food lover’s style guide. The magazine, and its companion website, delivers not just recipes, tips and techniques, but a world of lush travel, high-gloss entertaining and up-to-the-minute restaurant coverage. It’s a visually arresting publication, driven by excellent photography, clean graphics, and headlines that pop. And notable faces too: Each issue features of-the-moment tastemakers, from chefs and restaurateurs to fashion designers and celebrities. All of these elements combine to make Bon Appetit the largest epicurean magazine in America with the most affluent readership.

Bon Appetit is published by Conde Nast, a division of Advance Publications, which operates in 25 countries. In the United States, Conde Nast publishes eighteen consumer magazines, two trade publications and twenty-seven websites that garner international acclaim and unparalleled consumer engagement. Please visit http://www.bonappetit.com.