New Beats™ By Dr. Dre™ Solo™HD (Product) RED™ Special Edition Headphones From Monster Available on HSN.com
Brisbane and Los Angeles, CA, February 5, 2010 – Monster®, a world leader in the audio/video accessories category, and Beats™ by Dr. Dre™, co-founded by legendary artist and producer Dr. Dre and Interscope Geffen A&M Chairman Jimmy Iovine, announced today that the recently introduced Beats Solo™ (PRODUCT)RED™ Special Edition Headphones from Monster (MSRP $229.95) are now available online at HSN.com through March 1. A portion of the proceeds from the sale of each product will go directly to the Global Fund to to support AIDS programs in Africa that provide testing, counseling, treatment and other services for those affected by AIDS.
Star-Studded HSN Segments for Beats Solo™ HD (PRODUCT)RED™
On Saturday, February 6 at 2:25 PM and 6:22 PM (all times EST), HSN viewers will be introduced to Beats Solo™ HD (PRODUCT)RED™ from Monster during specially created, star-studded on-air segments. The lively segments will be guest-hosted by the multihyphenate entertainer Nick Cannon, whose production work in the music studio and behind the turntables as a DJ gives him insight into the importance of the sound quality offered by Beats by Dr. Dre headphones. During the segments, HSN customers will also be able to enjoy a special Valentine’s Day themed live performance by Grammy Award winning soul singer Robin Thicke.
In addition to the availability of Beats Solo™ HD (PRODUCT)RED™ Special Edition, HSN will also offer other popular Beats by Dr. Dre headphone products from Monster, including Heartbeats by Lady Gaga, Beats by Dr. Dre Studio, Beats by Dr. Dre Solo and the Beats Tour High Resolution In-Ear Headphone. Each of these products will be offered in exclusive CD bundle packages with Robin Thicke’s popular “Sex Therapy” CD. In addition to the headphones, HSN will also offer the HP ENVY Beats Limited Edition 15.6″ laptop computer.
About Beats Solo™ HD (PRODUCT)RED™Special Edition from Monster
Music listened to through headphones should capture all the sonic details the artist intended for consumers to hear. However, normal headphones cannot deliver the rich, full sound of today’s digital audio tracks. Beats Solo™ HD (PRODUCT)RED™ Special Edition, like all Beats by Dr. Dre Solo Headphones, are designed for today’s active lifestyles, delivering sound so real that listeners will be amazed by the music coming from something so compact and portable.
To provide users with the ultimate in convenience and performance when used with today’s portable music devices, Beats Solo™ HD (PRODUCT)RED™ Special Edition Headphones from Monster feature Monster’s “ControlTalk,” an advanced on-cable feature that provides users with full control of their listening experience when using their 3GS iPhone®, iPod® shuffle and other new iPods and portable music devices.* The special Monster ControlTalk™ headphone cable features an integrated high grade microphone and answer button and allows users to access their music and answer phone calls without having to reach into their pocketbook, backpack or pocket.
The ControlTalk remote and mic are supported by iPod nano (4th generation), iPod classic (120GB), iPod touch (2nd generation), and iPhone 3GS and newer, but not all, Blackberry models. The remote is supported by iPod shuffle (3rd generation). Audio is supported by all iPod models. Requires software version 1.0.3 for iPod nano (4th generation), 2.0.1 for iPod classic (120GB), and 2.2 or later for iPod touch (2nd generation). Support for Blackberry varies by model. Subject to change.
ABOUT MONSTER
Monster was founded by Head Monster Noel Lee with a commitment to creating products under the Monster Cable® brand to literally “make music sound better.” Today, Monster has grown and diversified to become the world’s leading manufacturer of connectivity solutions for high-performance audio, video, car audio, computer, console and computer gaming, as well as a leading innovator in the field of iPod® and iPhone™ accessories and professional audio and sound reinforcement. As part of its commitment to improving the music listening experience, Monster worked with Dr. Dre and Interscope Geffen A&M Chairman Jimmy Iovine to create the Beats™ by Dr. Dre™ headphone line, including the new Heartbeats by Lady Gaga headphones. The company is also continuing to innovate with its own line of Monster brand headphones, including “Turbine Pro™ In-Ear Speakers™,” the first in-ear headphones geared for use by music professionals and audiophiles. Additionally, under its Monster Power® brand, the company is the leading manufacturer of high-performance AC power line conditioning and protection products for audio/video systems.
Explore the world of Monster at www.monstercable.com
ABOUT BEATS ELECTRONICS LLC
Established in 2006, Beats Electronics is the brainchild of legendary artist and producer Dr. Dre and Jimmy Iovine, Chairman of Interscope Geffen A&M Records, who set out to develop a new type of headphone with the capability to reproduce the full spectrum of sound that musical artists and producers hear in professional recording studios. In January of 2008, Dre and Iovine announced a partnership with audio innovator Monster Cable to engineer “Beats by Dr. Dre,” the most advanced headphones ever developed that now includes an artist line with some of the biggest talents in music today such as Lady Gaga. Continuing its mission to improve the quality of the portable audio experience, Beats announced a major partnership with Hewlett-Packard in 2009 to expand the Beats by Dr. Dre family of headphones to include Beats Audio software in the HP ENVY line and a HP ENVY 15 Beats limited edition notebook PC. For more information, please visit http://beatsbydre.com.
ABOUTRED™AND (PRODUCT)RED™
(RED)’s primary objective is to engage the private sector in raising awareness and funds for the Global Fund, to help eliminate AIDS in Africa. Companies whose products take on the (PRODUCT)RED mark contribute a significant percentage of the sales or portion of the profits from that product to the Global Fund to finance AIDS programs in Africa, with an emphasis on the health of women and children. Current partners are: American Express (U.K. only), Apple, Bugaboo, Converse, Gap, Emporio Armani, Hallmark, Dell, Nike and Starbucks. Since its launch in the Spring of 2006, $140 million has been generated by (RED) for the Global Fund. One hundred percent of this money is put to work in Global Fund AIDS grants in Africa with no overhead taken out. (RED) money is at work in Swaziland, Rwanda, Ghana and Lesotho. For more information, visit http://www.joinred.com.
ABOUT THE GLOBAL FUND
The Global Fund is a unique global public/private partnership dedicated to attracting and disbursing additional resources to prevent and treat HIV/AIDS, tuberculosis and malaria. This partnership between governments, civil society, the private sector and affected communities represents a new approach to international health financing. The Global Fund works in close collaboration with other bilateral and multilateral organizations to supplement existing efforts dealing with the three diseases. Since its creation in 2002, the Global Fund has become the dominant financier of programs to fight AIDS, tuberculosis and malaria, with approved funding of US$ 18.4 billion for more than 600 programs in 144 countries. To date, programs supported by the Global Fund have saved 4.5 million lives through providing AIDS treatment for 2.3 million people, anti-tuberculosis treatment for 5.4 million people and the distribution of 88 million insecticide-treated bed nets for the prevention of malaria.
About HSN
Headquartered in St. Petersburg, FL, HSN is a leading interactive multichannel network and retail destination, offering a curated assortment of exclusive products and top brand names to its customers. HSN incorporates experts, entertainment, inspiration, solutions, tips and ideas to provide an entirely unique shopping experience. At HSN, customers find exceptional selections in Health & Beauty (e.g. M. Asam, Carol’s Daughter, Coty, FranBrand, FusionBeauty, Andrew Lessman’s Procaps, Lanc™me, Perlier, Serious Skin Care, Wei East, ybf Beauty); Jewelry (e.g. Heidi Daus, Grayce by Molly Sims, R.J. Graziano, IMAN Global Chic, michaeLisa, Noir, Amedeo Scognamiglio, Tori Spelling, Signature Statement Serena Williams); Home/Lifestyle (e.g. Nate Berkus, Bissell, Colin Cowie, Dyson, Todd English, GreenPan with Thermolon, Emeril Lagasse, Joy Mangano, MoMA Design Store, Wolfgang Puck); Fashion/Accessories (e.g. American Glamour Badgley Mischka, Curations with Stefani Greenfield, Sam Edelman, Loulou de la Falaise, Chi by Carlos Falchi, Diane Gilman, “Timeless” by Naeem Khan, Adrienne Landau, Sharif); and Electronics (e.g. Canon, Gateway, GE, HP, JVC, Kodak, LG, Sony).
A leader in transactional innovation, HSN is the only retailer offering live streaming video on three screens: TV network, which broadcasts live to 93 million households in the US in HD 24/7; hsn.com, which ranks in the top 30 of the top 500 internet retailers and features 15,000 product videos; and mobile via its iPhone application. HSN customers are also able to shop via HSN’s live in-flight shopping experience, which launched in late 2009. HSN, founded 32 years ago as the first shopping network, is an operating segment of HSN, Inc. (Nasdaq: HSNI).