New Harajuku Lovers "POP ELECTRIC" Fragrance Collection To Debut On HSN On October 16

ST. PETERSBURG, Fla., Oct. 13, 2014 /PRNewswire/ — Multi-platinum singer, songwriter and fashion entrepreneur Gwen Stefani is introducing a new limited edition collection of Harajuku Lovers fragrances named the POP ELECTRIC collection. The Harajuku Lovers POP ELECTRIC collection has five new luscious scents packaged in vibrantly colored  bottles that look like they’ve been dipped in molten chrome. The doll shaped bottles are whimsical pieces of pop art inspired by Stefani’s love of modern street art and contemporary sculpture. Building on its past success, the much loved and award winning Harajuku Lovers Fragrance line will exclusively launch the beautiful new collection on leading entertainment and lifestyle retailer HSN. Stefani will introduce the new collection on HSN during a 2-hour live primetime special on Thursday, October 16 at 7 p.m. EDT.

“We are excited to share this completely reinvented collection of Harajuku Lovers with not only our customers at HSN, but with the millions of fans that have been following Gwen for many years,” says Anne Martin-Vachon, Chief Merchandising Officer for HSN.  “Gwen’s creativity transcends music to fashion and beauty and I can’t wait for her to share her Harajuku story and this captivating new line of fragrances with our customers when she appears on HSN this Thursday.”  

The new Harajuku Lovers POP ELECTRIC collection was manufactured by GS Fragrance Group. GS Fragrance Group CEO Phil Zellner says, “It was a real pleasure working with Gwen to bring the new collection of fragrances to life.  It was a fun challenge executing her creative vision for the dolls and making it a reality. The final products are beautiful pieces of art that hold amazing fragrances that we are all very proud of and excited to share with the world!”

THE FRAGRANCES:

• LOVE: A mouthwatering fruity floral, featuring juicy apple, dewy pear, surrounded by jasmine, cashmere woods and creamy musks.
• LIL’ ANGEL: Irresistibly addictive, this fragrance features juicy berries blended with candied violet and sugared rose, laced with a lollipop accord and rich amber.
• G: A creamy modern gourmand featuring a delectable whipped coconut accord, enveloped in soft florals and musky woods.
• MUSIC: This vibrant fragrance opens with crisp apples and crushed berries and unfolds into a water floral wrapped in sensual amberwood and luminous musks.
• BABY: Soft and comforting, this sophisticated, powdery fragrance features a baby soft musk accord, which blends with delicate florals and nuzzly vanilla.

THE PACKAGING:
The new  collection of five fragrances, originally introduced in 2008, features the Harajuku Girls dressed with a pop electric vibe. Dipped in molten chrome in vibrant jewel tones, they are individual pieces of whimsical pop art.

HSN OFFER:
HSN will offer a set of five 30mL dolls in a gift box for $124.90; a $200 value.  Additional items from the collection include fragrance singles in 30mL and 50mL, along with gift sets (body lotion, EDP and a key chain).

Harajuku Lovers “POP ELECTRIC” Fragrances are available for purchase now, on HSN.com. Fans can call in for an opportunity to speak with Gwen on-air during her live show.  For more information about the new Harajuku Lovers POP ELECTRIC collection please visit HSN.com or join the conversation on @HSN on Facebook, Twitter, Instagram and Pinterest.

ABOUT HSN
HSN is a leading interactive entertainment and lifestyle retailer, offering a curated assortment of exclusive products and top brand names to its customers. HSN incorporates entertainment, inspiration, personalities and industry experts to provide an entirely unique shopping experience. At HSN, customers find exceptional selections in Health & Beauty, Jewelry, Home/Lifestyle, fashion/Accessories, and Electronics. HSN broadcasts live to 95 million households in the US in HD 24/7 and its website – hsn.com features more than 50,000 product videos. Mobile applications include HSN apps for iPad, iPhone and Android. HSN, founded 37 years ago as the first shopping network, is an operating segment of HSN, Inc. (Nasdaq: HSNI). For more information, please visit HSN.com, or follow @HSN on Facebook and Twitter.

ABOUT HARAJUKU LOVERS
The Harajuku Lovers brand was founded in 2005 by Grammy winning musician  and fashion icon Gwen Stefani. Always notable for her unique and iconic personal style, Stefani’s lifelong admiration of Japanese street fashion and youth culture inspired the Harajuku Lovers fashion and fragrance line. The popular and innovative brand is much loved for it’s playful and pop art inspired designs.  Harajuku Lovers Fragrances has won the prestigious FiFi Awards for both Best Women’s Luxury Fragrance and Best Women’s Luxury Fragrance Packaging.

Photo – http://photos.prnewswire.com/prnh/20141013/151806

SOURCE HSN