QVC Adds All Star to Designer Lineup

WEST CHESTER, Pa. (February 10, 2015) – QVC is about to expand its designer lineup with an all-star addition. The fourth season of Lifetime®’s Project Runway All Stars is drawing to a close, and for one lucky designer that means winning the opportunity to create a fashion line for the leading video and ecommerce retailer. The design competition finale will air Thursday, February 12 at 9 PM (ET) on Lifetime, and the winner is scheduled to present their collection during the three-hour QVC Fashion Week—Designer Spring Preview Finale broadcast on Friday, February 13 at 8 PM (ET).

“For the second year, our collaboration with Project Runway All Stars has allowed us to engage a new audience and deliver compelling content to our existing shopping community,” commented Karen Fonner, vice president of content marketing and programming for QVC. “We are honored to introduce this season’s winner to our customers and treat them to the impressive capsule collection.”

Throughout this season of Project Runway All Stars, the contestants complemented their creations with items from the QVC accessory wall, which was stocked with pieces from the retailer’s well-respected designers and stylists. They were also challenged to design separates for QVC’s G.I.L.I. got it love it® collection during the “Versatile Tops and Bottoms” episode, which aired in January. Challenge-winner Sonjia Williams presented a ready-to-wear version of her look on QVC following her victory.

“We have been excited to give our designers greater exposure through our collaboration with QVC,” said Lance Still, executive vice president of promotions and integrated marketing at The Weinstein Company. “We are eager to offer our winner the opportunity to work with QVC, which will allow them to reach a broader consumer market and, undoubtedly, enhance their success.”

This is the second year that the Project Runway All Stars grand prize included a QVC collection. Third-season winner Seth Aaron Henderson debuted his brand early last year. SA by Seth Aaron continues to grow and is currently available on QVC.com with new pieces being added this month.

This season’s winning capsule collection is scheduled to be available, while supplies last, through QVC.com, QVC apps or by calling 800.345.1515 beginning February 13. For more information about QVC’s involvement with the series, visit QVC.com/ProjectRunwayAllStars.