Shoshanna Unveils New Summer Line of Sweet and Sexy Apparel on HSN

PRNewswire-FirstCall
ST. PETERSBURG, Fla.

Captivating fashion designer Shoshanna will be heating up the airwaves with the debut of her new apparel collection during the TV shopping network HSN’s summer fashion show on May 25 at 2 AM and 6 PM (EDT). The new collection will feature garments designed to turn heads and embrace a woman’s body, including strapless dresses with bare shoulders, plunging necklines, A-line body shaping, flattering built-in bustier tops, and her trademark 2-piece bathing suit available in various bust sizes, which will prove to be irresistible for women of all body types.

Sexy fabrics, contemporary cuts and clever built-ins distinguish this sizzling summer collection, with prices ranging from $160 for an embroidered strapless dress to a trendy all-eyelet strapless dress for $210, and a 2-piece mixed sizing swimsuit for $100. The line also includes a light cardigan sweater with matching skirt and a bustier top. Shoshanna is known for her specialty line that hit fine boutiques and high-end department stores in 2001 and has since plastered the pages of fashion magazines on an extensive A-list of celebrity clientele. Now mainstream America can enjoy the same designer, figure flattering wares from anywhere in the world, on HSN-TV and online at http://www.hsn.com/ .

“Successful designers like Shoshanna are realizing the unlimited reach that HSN can provide,” says Rob Gruen Executive Vice President of Merchandising for HSN. “Adding her to our portfolio of designer fashions allows us to broaden the appeal with our sophisticated, fashion conscious shoppers.”

“I’m so excited to work on this project with HSN and be able to offer my design concept and quality to a broader audience,” says Shoshanna. “On HSN, I can have a direct dialogue with my customers, to voice my vision and hear their immediate feedback.”