ST. PETERSBURG, Fla., Nov. 27, 2010 /PRNewswire-FirstCall/ — Debra Lee, the winner of last night’s episode of TLC’s HOMEMADE MILLIONAIRE reality show, proved the judges were right in selecting her invention Bake Huggers as the winner when she quickly sold out of the innovative product during her premiere on HSN. The talented entrepreneur debuted on HSN Friday night (Nov 26) at 11 P.M. (EST), immediately after being announced the winner of the second of six episodes of the hour-long reality show.
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HOMEMADE MILLIONAIRE offers aspiring female entrepreneurs the opportunity to showcase their innovative ideas and sell their products on HSN and www.hsn.com. The show is produced by Kelly Ripa and Mark Consuelos‘ production company Milojo Productions for TLC.
“I am thrilled that Bake Huggers sold out on its first HSN run,” said Debra Lee. “Perseverance and believing in your product is the key to the American dream.”
“In the words of our guest judge Emeril Lagasse ‘why didn’t I think of that?!’ We’re so proud of Debra and are thrilled to hear she sold out of her products,” said Kelly Ripa and Mark Consuelos. “This is exactly what we set out to do with this show … give women the chance to take these incredible inventions and become a success story.”
“Debra’s product nicely illustrates the premise of HOMEMADE MILLIONAIRE – there are millions of great product ideas, but few people with the passion, confidence, great story and drive to transform their idea into a successful product,” said Sandy Conrad, HSN’s SVP of Merchandising. “We are thrilled with the response of our viewers to Debra’s great idea and look forward to having her back on HSN again in early 2011.”
As a mother of 3, Lee found herself baking and decorating cupcakes often. Frustrated by the time it took to get the results she wanted, she knew there had to be a better way. Lee created a wrapper for cupcakes that was not only decorative, but also edible. Her time-saving solution was fun, creative, and best of all, eliminated the mess of traditional paper cupcake liners.
Lee’s newly popular Bake Huggers sold out in less than five minutes during her HSN premiere at 7 A.M. EST on Saturday, November 27.
Each hour-long episode of HOMEMADE MILLIONAIRE follows the competitive journey of three women vying for a chance to sell their inventions on HSN. Open calls were held throughout the U.S., and thousands of women showed up with their unique products in hand, aspiring to become the next successful entrepreneur.
TUNE IN ON DECEMBER 3: See who will become the next HOMEMADE MILLIONAIRE winner to present her innovative product on HSN by tuning in to TLC on Friday, December 3 at 10 P.M. and HSN immediately after at 11 P.M. to see the winner live on HSN, then watch her official HSN debut at 7 A.M. (EST) Saturday, December 4.
HOMEMADE MILLIONAIRE is produced by Milojo Productions and Discovery Studios, for TLC. Executive Producers are Kelly Ripa, Mark Consuelos, and Nina L. Diaz (creator and EP, MTV CRIBS & MY SUPER SWEET 16, EP of REAL HOUSEWIVES OF NEW JERSEY). Co-Executive Producer is Albert Bianchini (Producer, LIVE WITH REGIS & KELLY).
About TLC
TLC’s innovative docu-series and reality-based programming include favorites Jon & Kate Plus 8 , Little People, Big World , What Not to Wear , 19 Kids and Counting, Say Yes to the Dress, and LA Ink . TLC added to its menu of programming with Cake Boss and Ultimate Cake Off , and continues to expand into the food genre. TLC’s daytime lineup includes the Emmy Award-winning A Baby Story . The channel is available in more than 98 million homes in the US, nearly 8 million homes in Canada and through the website at www.tlc.com. TLC is part of Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), the world’s number one nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 170 countries.
About HSN
Headquartered in St. Petersburg, FL, HSN is a leading interactive multichannel retailer, offering a curated assortment of exclusive products and top brand names to its customers. HSN incorporates experts, entertainment, inspiration, solutions, tips and ideas to provide an entirely unique shopping experience. At HSN, customers find exceptional selections in Health & Beauty (e.g. M. Asam, Carol’s Daughter, Coty, FranBrand, FusionBeauty, Andrew Lessman‘s Procaps, Lancome, Perlier, Serious Skin Care, Wei East, ybf Beauty); Jewelry (e.g. Heidi Daus, Grayce by Molly Sims, R.J. Graziano, IMAN Global Chic, michaeLisa, Noir, Amedeo Scognamiglio, Tori Spelling, Serena Williams Signature Statement); Home/Lifestyle (e.g. Nate Berkus, Bissell, Colin Cowie, Dyson, Todd English, GreenPan with Thermolon, Emeril Lagasse, Joy Mangano, MoMA Design Store, Wolfgang Puck); Fashion/Accessories (e.g. American Glamour Badgley Mischka, Curations with Stefani Greenfield, Sam Edelman, Loulou de la Falaise, Chi by Carlos Falchi, Diane Gilman, “Timeless” by Naeem Khan, Adrienne Landau, Sharif); and Electronics (e.g. Canon, Gateway, GE, HP, JVC, Kodak, LG, Sony).
A leader in transactional innovation, HSN is the only retailer offering live streaming video on three screens: TV network, which broadcasts live to 95 million households in the US in HD 24/7; hsn.com, which ranks in the top 30 of the top 500 internet retailers and features 15,000 product videos; and mobile via its iPhone application. HSN, founded 33 years ago as the first shopping network, is an operating segment of HSN, Inc. (Nasdaq: HSNI).
SOURCE HSN
