ST. PETERSBURG, Fla., Aug. 6, 2014 /PRNewswire/ — Foodies everywhere will want to tune-in to HSN today as the leading entertainment and lifestyle retailer brings to life the highly-anticipated DreamWorks’ release The Hundred-Foot Journey with a special 24-hour programming event across all of its platforms, including TV, online and mobile. The Hundred-Foot Journey, starring Dame Helen Mirren and produced by Steven Spielberg, Oprah Winfrey and Juliet Blake, will open in theaters nationwide on August 8.
“HSN is an entertainment channel that inspires consumers with unique retail experiences,” said Bill Brand, President of HSN. “The Hundred-Foot Journey is an incredible story and we are honored to bring it to life through an impressive assortment of product and rich content that will engage and attract new consumers to HSN. Disney is a world-class brand and has been a tremendous collaborator for our movie events. We are already looking forward to our next endeavor with Cinderella in 2015.”
The Hundred-Foot Journey movie event on HSN embraces different flavors and cultures from around the world with an exclusive collection of culinary items, jewelry and products for the home…all created in the spirit of the movie. Reminiscent of the film’s inspiring story, Chef Ludo Lefebvre and global food and lifestyle expert Nirmala Narine will bring the best of French and Indian cuisine to HSN’s viewers as they present high-quality cookware, cookbooks and a variety of exotic spices.
One of the most influential chefs in Los Angeles dining, Chef Ludo Lefebvre is pioneering and revolutionizing the culinary industry. He challenged the definition of what a restaurant is by creating his uber-popular LudoBites concept, a multi-city restaurant tour. Ludo now carries the flag for “refined” dining in Los Angeles with his restaurant Trois Mec, and has recently opened his new “Bar a la carte” concept, Petit Trois. Ludo also stars in the ABC hit cooking competition show, The Taste, of which he was the winning Chef mentor last season.
During the event, Chef Ludo will present an array of culinary products including cookware, Ludo Lefebvre set of 6 Essential Spices, Manitou Trading Company Legumes and Grains, White Toque Croissants, and Bonne Maman Preserves.
Nirmala Narine is one of the world’s most widely admired food, culture and beauty experts, the executive producer and host of Nirmala’s Spice World on Veria Living Network and the founder of Nirmala’s Kitchen, a specialty food company. Nirmala created the company 10 years ago fusing cultures through the power of spices. Her mission is to efficiently connect busy moms and home cooks with quality, alternative ingredients that enabled them to create global meals at home without having to travel to far-off places or go to expensive restaurants.
Nirmala will introduce HSN customers to the power of spices and how to use them when she presents her travel memoir cookbooks “In Nirmala’s Kitchen Everyday Kitchen Cookbook and Nirmala’s Edible Diary. She will also present her Nirmala’s Kitchen Exotic Rice Blends kits and Nirmala’s Kitchen Spice Set featuring three tins of Thai Curry Blend, Guyanese Garam Masala and Moroccan Tagine Blend.
Leading entertaining expert David Tutera will show HSN viewers how to best present these bold new dishes via an assortment of tabletop decor and serveware, including colorful carafes, serving trays, stoneware tableware and more. Well-respected fashion icons Fern Mallis and Nicky Butler will round out the exclusive movie collection with stylish jewelry pieces that represent the disparate cultures featured in the film.
To shop or learn more about The Hundred-Foot Journey collection, please visit hsn.com or join the conversation @HSN on Facebook, Twitter, Instagram and Pinterest.
