ST. PETERSBURG, Fla., June 29, 2011 /PRNewswire/ — Adam Lippes, one of today’s leading fashion designers, has partnered with multichannel retailer HSN for the exclusive launch of his latest inspiration, Love ADAM. On September 21 and 22, Lippes will debut a collection of classic yet modern apparel for women who want beautifully tailored clothing that exudes sophisticated glamour on HSN, hsn.com and mobile.
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Known for his fresh, polished and effortless appeal, Mr. Lippes brings accessibility to his new line for HSN. Love ADAM fuses refined casual and chic elements into versatile and wearable essentials. The assortment is inspired by the fresh and contemporary designs found in his ready to wear collection.
“I wanted my HSN line to reflect the style of an elegant, approachable and smart woman,” said Lippes. “HSN is the ideal platform to engage with the consumer and share the story behind my new collection.”
“We continue to reinforce HSN as a fashion destination by collaborating with engaging designers who have a unique point of view,” said John Bosco, HSN’s SVP of Apparel, Accessories and Jewelry. “Adam Lippes brings a fresh new perspective and will show our customers how to bridge the gap between what is fashionable and wearable.”
Love ADAM features sleek button down blouses, modern wide-leg pants, printed dresses, fur-trimmed outerwear, embellished skirts and cropped jackets. The collection features easy-to-wear basics, sweaters, great fitting pants and classic dresses. While the apparel line focuses on chic essentials, the line’s outerwear styles are refined and versatile with a feminine twist.
Love ADAM will appear on HSN.com beginning September 13. More information on the upcoming launch of the Love ADAM collection can be found at hsn.com.
About Adam Lippes:
ADAM, founded by Creative Director and Chief Executive Officer Adam Lippes, is a fresh, polished, and wearable contemporary sportswear collection for women. Prior to launching his own line, Lippes worked closely alongside Oscar de la Renta in his atelier for eight years, where he became one of the youngest designers to hold the position of Global Creative Director in the luxury fashion world. Determined to pursue his dream of designing his own collection, he launched a line of cotton basics under the label “adampluseve,” which evolved into what is now known simply as ADAM. In August 2007, Adam was inducted as a member of the prestigious Council of Fashion Designers of America (CFDA). Adam staged his first formal runway show during New York‘s Fashion Week in September to great critical review, gracing the cover of Women’s Wear Daily the following day. Later that year, Adam opened his first freestanding boutique in Manhattan‘s stylish Meatpacking District where his men’s and women’s collections are currently showcased alongside a selection of hand-picked lifestyle items. ADAM joined Kellwood as the first acquisition in a series of aggressive expansion plans for the company in August 2010. Kellwood designs, manufactures, and markets a growing collection of premier fashion brands across a broad range of consumer lifestyles including Rebecca Taylor, Vince, Baby Phat, Phat Farm, Sag Harbor, Briggs NY, Jolt, and My Michelle as well as licensed brands XOXO and David Meister. Kellwood‘s operational strategies and infrastructure will allow ADAM to grow into a global lifestyle brand.
Today the collection is available at ADAM retail stores, ADAM’s e-commerce site ShopADAM.com, and over 250 stores in 10 countries around the world, including Bergdorf Goodman, Intermix, Net-A-Porter.com, Saks Fifth Avenue, Scoop, Harrod’s, and Lane Crawford.
