ST. PETERSBURG, Fla., Jan. 17, 2013 /PRNewswire/ — HSN, the leader in multi-channel retail, today announced an exciting new marketing collaboration with Disney to create an exclusive collection of fashions, jewelry, beauty and home accessories based upon one of the most anticipated films of the year, The Walt Disney Studios‘ Oz The Great and Powerful. To promote the collection and the film, HSN has developed a comprehensive 360 marketing campaign that includes a special two-day live event that can be viewed across all of its platforms — TV, HSN.com and HSN mobile.
(Logo: http://photos.prnewswire.com/prnh/20070214/CLW048LOGO-b )
Oz The Great and Powerful, directed by Sam Raimi, stars James Franco, Mila Kunis, Rachel Weisz and Michelle Williams. The screen story is by Mitchell Kapner and the screenplay is by Mitchell Kapner and David Lindsay-Abaire. The film opens in theaters nationwide on March 8 and is rated PG.
With the release of this expansive collection, HSN continues to reinvent and reenergize retail by allowing consumers the opportunity to experience the film through a one-of-a-kind shopping experience that captures bold and imaginative HSN products customized for “her.” Top HSN designers have created a curated assortment of exclusive products reflecting the spirit of the film. The apparel, accessories, jewelry and beauty pieces reflect the essence of the movie’s three, witches Theodora, Evanora and Glinda, drawing inspiration from their sense of style, personality and unique color palettes. The home and culinary items mirror the discovery the viewer feels while traveling through the world of Oz.
“We are so pleased to collaborate with HSN on another amazing film project. The smart, savvy and creative team at HSN have demonstrated their ability to connect and resonate with our core audience, and with this newly announced collection for Oz The Great and Powerful, we know the buzz around this exciting new film will continue to grow, ” said Don Gross, vice president, global promotions, The Walt Disney Studios.
“HSN is an entertainment channel that indulges and engages consumers via unique retail experiences, said Bill Brand, EVP of Programming, Marketing and Business Development. “Disney is known for its masterful storytelling and we are excited to work with such a world-class brand to bring a compelling story like Oz The Great and Powerful to life through amazing products and rich content.”
Jewelry, fashion, beauty products and home accessories including exclusive pieces from Naeem Khan, Badgley Mischka, Adrienne Landau, Raven Kauffman, Urban Decay, Be&D and others will be available for sale during a special live 48-hour event on HSN on March 1 & 2. Further amplifying HSN as a cutting edge pioneer in the retail-entertainment community, the limited-edition collection plays into the film’s theme of illusions and wizardry. Consumers will experience a unique and spectacular fantasy world via the HSN collections.
Shop the collection on HSN.com starting February 14.
For more information about the Oz The Great and Powerful collection on HSN, please visit www.HSN.com and join in the conversation on Facebook and Twitter.
About Oz The Great and Powerful:
Disney’s fantastical adventure “Oz The Great and Powerful,” directed by Sam Raimi, imagines the origins of L. Frank Baum‘s beloved wizard character. When Oscar Diggs (James Franco), a small-time circus magician with dubious ethics, is hurled away from dusty Kansas to the vibrant Land of Oz, he thinks he’s hit the jackpot—fame and fortune are his for the taking—that is until he meets three witches, Theodora (Mila Kunis), Evanora (Rachel Weisz) and Glinda (Michelle Williams), who are not convinced he is the great wizard everyone’s been expecting. Reluctantly drawn into the epic problems facing the Land of Oz and its inhabitants, Oscar must find out who is good and who is evil before it is too late. Putting his magical arts to use through illusion, ingenuity—and even a bit of wizardry—Oscar transforms himself not only into the great wizard but into a better man as well.
“Oz The Great and Powerful” is produced by Joe Roth, with screen story by Mitchell Kapner and screenplay by Mitchell Kapner and David Lindsay-Abaire. Grant Curtis, Palak Patel, Josh Donen and Philip Steuer are serving as executive producers. “Oz The Great and Powerful” opens in U.S. theaters on March 8, 2013.
