BL Body Collection, Athletic Wear Inspired By NBC's "The Biggest Loser," Debuts On HSN
St. Petersburg, FL (October 12, 2010) – Glimpsed last month on the season premiere of “The Biggest Loser,” the BL Body Collection made its official debut today on HSN, both the television channel and its website (www.hsn.com). A full athletic apparel collection inspired by the hit NBC series, BL Body is licensed through NBC Universal Television Consumer Products Group and Reveille LLC.
BL Body, from acclaimed designer Bruno Schiavi, is created for the active person seeking a healthy lifestyle. It features a range of styles and fabrics that motivate the wearer and maximize the workout experience. Shaping technology incorporated into each design allows the collection to meet the needs of individuals who may need extra support to accommodate their weight or recent weight loss. The collection is both comfortable and slimming for the wearer, helping people of all sizes and shapes feel fabulous in their own bodies. The message behind BL Body is empowerment, allowing people to change their life in a positive manner.
Ranging in price from $35-$75, the collection is comprised of 27 styles, sizes XS-3X, in nine vibrant color combinations (reflecting the nine “Biggest Loser” team colors). Despite the fact that overweight people often wear dark, muddy colors because they mask shadows, the BL Body color palette uses bright primary and secondary colors. Breaking through the age-old myth that black is always best to hide imperfections, BL Body encourages people to wear lighter colors, to bring light and joy into all areas of their life and to ultimately support healthy living.
“I’m excited to partner with NBC/Reveille and HSN to bring BL Body to motivated consumers,” says Schiavi. “My inspiration has been to create a functional and fashionable collection that allows people to look and feel great. I hope the BL Body Collection encourages and inspires people to take the first step to living a healthier and more active lifestyle.”
“The new line of ‘Biggest Loser’ inspired apparel was born out of a need we saw with the contestants coming to the ranch each season and trying to find clothing that supported all areas of their bodies through their transformations,” said Chad Bennett, Vice President of Brand Development and Production at Reveille. “Bruno and his team spent many hours at the ranch and BL Body fills a need on the show and in the marketplace as we work to inspire, empower and motivate our viewers to embark on their own healthy lifestyle.”
“BL Body brings a new and innovative approach to fitness wear in the active wear category,” said Chuck Anderson, SVP of Merchandising, HSN. “We are excited to bring fashionable, yet functional workout alternatives to both new and existing customers and look forward to the debut of BL Body in October.”
“BL Body is the ultimate combination of comfort, support, affordability and style for the individual who is looking to feel their best,” said Kim Niemi, Senior Vice President, NBC Universal Television Consumer Products Group. “Through instant slimming and shaping results, BL Body provides you with just the right amount of encouragement needed to achieve your weight loss goals.”
About Bruno Schiavi
For nearly fifteen years, Australian-born fashion designer Bruno Schiavi has become synonymous with high quality and affordability, style and comfort. He has grown his company, Jupi Corporation, into a global powerhouse with retail products for men, women and children, including lingerie, underwear, shapewear, accessories, swimwear, outerwear, sleepwear and footwear. Schiavi’s creative sensibilities, paired with strong business acumen, have been the driving force behind his collaborations with some of the world’s leading entertainers, athletes and fellow designers.
In the wake of his success with Dr. Rey’s Shapewear, working in tandem with renowned plastic surgeon Dr. Robert Rey, Schiavi more recently collaborated with the Kardashian sisters (Kim, Khloe and Kourtney) to develop a complete brand encompassing apparel, home and accessories. The initial collection, to include women’s ready-to-wear, wallets, handbags, belts and lingerie, is expected to launch at retail in 2011.
About HSN
Headquartered in St. Petersburg, FL, HSN is a leading interactive multichannel retailer, offering a curated assortment of exclusive products and top brand names to its customers. HSN incorporates experts, entertainment, inspiration, solutions, tips and ideas to provide an entirely unique shopping experience. At HSN, customers find exceptional selections in Health & Beauty (e.g. M. Asam, Carol’s Daughter, Coty, FranBrand, FusionBeauty, Andrew Lessman’s Procaps, Lancome, Perlier, Serious Skin Care, Signature Club A, Wei East, ybf Beauty); Jewelry (e.g. Heidi Daus, Grayce by Molly Sims, R.J. Graziano, IMAN Global Chic, michaeLisa, Noir, Amedeo Scognamiglio, Tori Spelling, Serena Williams Signature Statement); Home/Lifestyle (e.g. Nate Berkus, Bissell, Colin Cowie, Dyson, Todd English, GreenPan with Thermolon, Emeril Lagasse, Joy Mangano, MoMA Design Store, Wolfgang Puck); Fashion/Accessories (e.g. American Glamour Badgley Mischka, Curations with Stefani Greenfield, Sam Edelman, Loulou de la Falaise, Chi by Carlos Falchi, Diane Gilman, “Timeless” by Naeem Khan, Adrienne Landau, Sharif); and Electronics (e.g. Canon, Gateway, GE, HP, JVC, Kodak, LG, Sony).
A leader in transactional innovation, HSN is the only retailer offering live streaming video on three screens: TV network, which broadcasts live to 95 million households in the US in HD 24/7; hsn.com, which ranks in the top 30 of the top 500 internet retailers and features 15,000 product videos; and mobile via its mobile-optimized site and iPhone and Android shopping applications. HSN, founded 33 years ago as the first shopping network, is an operating segment of HSN, Inc. (Nasdaq: HSNI).
About “The Biggest Loser”
The Biggest Loser” airs on NBC on Tuesdays, 8:00-10:00 p.m. (ET/PT). The first reality series where everybody loses, “The Biggest Loser” challenges and encourages overweight contestants to shed pounds in a safe and recommended manner through comprehensive diet and exercise as they compete for a grand prize of $250,000. Hosted by Alison Sweeney (“Days of our Lives”), the series provides the contestants with challenges, temptations, weigh-ins and eliminations until the final contestant remains to claim the title of “the biggest loser.” Each team works out under the supervision of professional trainers Jillian Michaels and Bob Harper. “The Biggest Loser” is a production of Reveille LLC, 25/7 Productions and 3 Ball Productions. For more information, please visit www.biggestloser.com.
About NBC Universal
NBC Universal is a leader in providing entertainment programming to the domestic and international marketplaces. NBC Universal Television DVD, Music, and Consumer Products Group manages all global ancillary television business endeavours for the NBC Universal Television Group, including third-party home entertainment distribution, consumer products, musical soundtracks, special markets projects and the NBC Universal Online Store.
About Reveille
Reveille is a leading independent studio focused on exploiting worldwide intellectual property rights in scripted and unscripted television and digital entertainment, and a world leader in creating integrated marketing opportunities for advertisers. Reveille is known for popular and award-winning hit series including “The Biggest Loser,” “The Office,” “The Buried Life,” “Ugly Betty,” “The Tudors,” “Tabatha’s Salon Takeover,” “Shear Genius” and “Parental Control.” Reveille has developed many original online series for brands including the series “Fit to Boom” for Subway and “It’s Everybody’s Business With Jack And Suzy Welch” for Microsoft. Upcoming television series include “Masterchef,” “Gigantic,” “Losing It With Jillian” and “Breakthrough with Tony Robbins.” Through its distribution arm, Shine International, Reveille distributes its extensive library of programming to more than 150 countries. Reveille is part of the Shine Group, one of the world’s foremost multinational entertainment and drama companies.