Press Release

Britney Vest Teams Up with HSN to Launch Body Positive Athleisure Line

Personalities Products
June 18, 2020: WVVY is coming exclusively to HSN this Summer

St. Petersburg, FL – HSN is joining forces with body positive and wellness influencer, Britney Vest, known as ‘Fitty Britttty’ to her 465,000 followers, to launch a clothing collection. WVVY – launching on June 18 exclusively with HSN – is Vest’s first fashion line with all styles available in sizes XS to 3X.

Britney Vest, the uplifting and body-positive voice behind the FittyBritttty blog and social channels, began her career as a fitness and wellness influencer in 2014. However, the real journey began in 2011 when she became inspired to lose over 85 pounds naturally, by incorporating healthy food and exercise habits into her routine. In her constantly evolving path of overall wellness, Britney has gained a contagious spirit of positivity—and a new appreciation for her body and the clothes she puts on it. Britney’s mission is to empower women, provide inspiration and motivation to reach their goals and dreams, whatever they may be. Britney thrives on helping others to learn to love and appreciate their bodies, make time for themselves, and live a healthier lifestyle.

WVVY, inspired by Britney’s love for California and the ocean, was created to provide women with an athletic line that will support them regardless of their body type. Influenced by the uniqueness of each wave crashing on the shore, WVVY focuses on celebrating every woman’s unique body. WVVY features leggings, sports bras, bike shorts, jogger pants, t-shirts, and more in fun colors such as hot pink, lilac, and bright blue along with fun prints like pastel tie-dye, natural snake, daisy, and leopard. Each piece is functional, fashionable, and empowers women to live their most confident and positive lives! Each item is designed by Vest in collaboration with HSN’s Design, Development, and Global Sourcing team to inspire and empower all women to feel amazing in the clothing they are wearing.

“I am so excited to be launching this collection with HSN,” said Britney Vest. “Wearing comfortable and trend-forward workout pieces has been such a huge part of my journey and I wanted to design pieces of my own that I loved so that every woman could feel confident and empowered on her journey. Launching my first-ever clothing collection is truly a dream come true and I can’t wait for everyone to get their hands on these pieces.”

“Collaborating with Britney to bring WVVY to life has been an inspirational project for everyone involved,’ said Rachel Ungaro, Vice President of Apparel for QVC and HSN. ‘Britney’s vibrant spirit and confidence radiates not only in her personal life, but in every thread of this collection. Regardless of your size, style or fitness level, there’s something in WVVY for every woman. We are thrilled to bring Britney’s vision and motivational message about body positivity to HSN.”

WVVY will be available on HSN.com beginning June 18 with prices ranging from $30.75 for the WVVY Tie Front Top to $68.00 for the WVVYPower Boot Cut Yoga Pants. To learn more about the collection, visit HSN.com.

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About HSN, Inc.

HSN delivers the thrill of discovery through inspiring her passions. HSN is a leading interactive and lifestyle retailer, offering a curated assortment of exclusive products and top brand names to its customers. HSN incorporates entertainment, personalities, and industry experts to provide an entirely unique shopping experience. At HSN, customers find exceptional selections in health and beauty, jewelry, home/lifestyle, fashion/accessories, and electronics. HSN engages customers on two broadcast networks reaching approximately 92 million homes, and on a website, mobile apps, and social pages. HSN was founded over 40 years ago as the first shopping network and is based in St. Petersburg, Fla. To learn more, visit corporate.hsn.com, follow @HSN on Facebook, Instagram, or Twitter, or follow HSN on Pinterest, YouTube, or LinkedIn.

Qurate Retail, Inc. (NASDAQ: QRTEA, QRTEB) includes QVC®, HSN®, Zulily® and the Cornerstone brands (collectively, “Qurate Retail GroupSM”), as well as other minority investments. Qurate Retail Group believes in a Third Way to Shop® – beyond transactional ecommerce or traditional brick-and-mortar stores. Qurate Retail Group is #1 in video commerce, #3 in ecommerce in North America (according to Digital Commerce 360), and a leader in mobile commerce and social commerce. For more information, visit www.qurateretailgroup.com, follow @QurateRetailGrp on Facebook, Instagram or Twitter, or follow Qurate Retail Group on YouTube or LinkedIn.

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