Carol Alt Reveals her Raw Beauty on HSN
St. Petersburg, FL – November 17, 2008 — Interactive lifestyle network and retail destination HSN and Carol Alt, international supermodel, actress and “go-to expert” on raw nutrition/beauty, have joined together to transform the natural beauty category with the introduction of RAW Essentials by Carol Alt. The innovative new line of raw beauty products is scheduled to debut on HSN’s television network and www.hsn.com during a special preview December 11-12, leading to its official launch in January.
RAW Essentials goes beyond natural and organic with skin and body products that are completely raw yet still highly effective. Made with raw ingredients that are Certified Raw™ by Carol Alt and free of synthetic preservatives, RAW Essentials is created through a special low-temperature manufacturing process that helps ensure the products retain the nature of the key ingredients that are essential for glowing, healthy-looking skin.
“HSN’s mission is to bring new discoveries to our customers and RAW Essentials is unlike anything available in the marketplace today,” said Michael Henry, Senior Vice President of Merchandising for Beauty at HSN. “Carol’s passion for and commitment to raw living is unparalleled and her enduring beauty undeniable. There is a connection between the two and HSN gives Carol the platform to share her story and her secrets with millions of women.”
“I am passionate about using raw ingredients and living a completely raw lifestyle,” said Ms. Alt. “My philosophy is that it’s just as important to know about what we put on our bodies as well as what we put in our bodies. I created RAW Essentials for the healthy appearance and beauty of my own skin and I am thrilled at the opportunity to offer HSN viewers a fresh, raw alternative in beauty. I cannot wait for the launch in December on HSN.”
The December debut will feature four stand-out items including:
| RAW-ACTIVATE Daily Revitalizing Facial Moisturizer $29.50 – 1.7 fl oz. – Blended with aloe vera gel, virgin coconut oil and tamanu oil, this Carol Alt Certified Raw™ moisturizer adds a fresh, vibrant glow to the skin. It contains a powerful antioxidant that helps fight free radicals found in the environment. | |
| RAW-COVERY Facial Revive Wash $35 – 4 fl oz. – Formulated with aloe vera and oil of the tamanu tree, this lush, foaming face wash refreshes as it cleans. Other ingredients include: beta glucan; oat extract; sucrose cocoate, and soy protein. | |
| RAW-SURECTION Body Wash $18.50 – 8 fl oz. – This luxuriously gentle body wash is rich in nutrients that cleanse and filled with Carol Alt Certified Raw™ oils and humectants to make the bathing experience a pleasure. Raw ingredients include: aloe vera; beta-Glucan, oat extract; decyl and lauryl glucosides and alpha hydroxy acids. | |
| RAW-JUVENATE Eye Recoup $22.50 – .5 fl oz. – Blended to revitalize the delicate and often dehydrated area around the eyes, this rich eye cream includes Carol Alt Certified Raw™ ingredients such as Aloe Vera; Coconut, Tamanu and safflower oils; Shea butter; Tocopherol; and a selection of Chinese herbs. |
An expanded assortment of products will be introduced exclusively on HSN during the line’s official launch January 27 – 28.
A highly successful supermodel and actress, Carol discovered the life-changing benefits of living a raw lifestyle more than a decade ago after experiencing a life of illness and fatigue. In addition to gracing the covers of more than 700 magazines (including two Sports Illustrated swimsuit issues), posters, calendars and videos, she has starred in more than 65 movies, mini-series and television shows and is a best-selling author of two raw lifestyle books – “Eating in the Raw” and “The Raw 50.”
Tune in to the special preview of RAW Essentials by Carol Alt on HSN December 11 at 3 p.m. and 8 p.m. and December 12 at 2 p.m. (all times Eastern).