Designer David Rodriguez To Grace The Runways Of HSN with Exclusive New Collection
PRNewswire-FirstCall
ST. PETERSBURG, Florida
(NASDAQ:IACI)
ST. PETERSBURG, Florida, July 17 /PRNewswire-FirstCall/ — Multichannel retailer HSN announced today that designer David Rodriguez, a favorite among fashionistas, will launch his first-ever ready-to-wear collection exclusively on HSN and http://www.hsn.com/, on August 21, 2007. “Fleur By David Rodriguez” will be one of the key collections being presented to HSN viewers during the network’s Fall Fashion Week, which runs from August 18-24.
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Well-known among Hollywood celebrities and on the sets of such fashion- setting TV series and feature films as “Sex and the City,” “Friends,” and “The Devil Wears Prada,” Mr. Rodriguez has long desired to create a ready-to-wear collection that emulated his couture quality and style but at price points accessible to everyone.
“‘Fleur’ is a natural extension of my couture collection,” said Mr. Rodriguez. “All women love beautiful clothes but couture isn’t for everyone. With “Fleur,” I was able to take the same design concepts and translate them into gorgeous clothes for any woman who desires classic styling with a little flare, fit, and quality.”
He continued, “I’m especially excited to bring “Fleur” to HSN’s customers. One of my favorite parts when designing couture pieces is the chance to work one-on-one with clients. On HSN, I’ll be able to replicate that intimacy by being able to talk directly to the audience when describing my line.”
A contemporary sportswear line of woven and knit pieces, “Fleur By David Rodriguez” includes sweaters, jackets and blazers, skirts, and Mr. Rodriguez’s signature “revolutionary trouser” with the hidden expandable waistband. The line, which includes many fabrics developed exclusively for “Fleur” by handlooms, will range from $29.90 for a beautiful sweater tank to $109.90 for a boucle jacket with suede accents.
“At the heart of our curation strategy is a drive to find new discoveries for our customers,” said Mindy Grossman, CEO of IAC Retailing. “For years, David has been one of the best kept secrets in Hollywood and we’re thrilled that he will be bringing his first ready-to-wear line exclusively to HSN. Now our customers will have the chance to discover why the celebrity elite turn to David when they want something special.”
“Fleur By David Rodriguez” will premiere on HSN on August 21st at 11:00 p.m. and then on August 22nd at 4:00 p.m. The entire collection will also be available at http://www.hsn.com/ as of August 21st.