Exclusive Fine Jewelry Collection is Part of Larger Initiative Supporting Women's Empowerment Globally
NEW YORK, Nov. 19, 2015 (GLOBE NEWSWIRE) — World-renowned jewelry designer Kara Ross has launched a new initiative aimed at supporting organizations that empower women around the world and will team up with leading live content retailer HSN to launch the collection. Purposefully named, DIAMONDS UNLEASHED, it is a brand with a social purpose that symbolizes, promotes and supports women’s empowerment. The brand will be brought to life through a collection of jewelry and other products, a powerful network of influential ambassadors, and a platform of compelling content that is educational and engaging.
DIAMONDS UNLEASHED is a brand with a social purpose designed to promote and support women’s empowerment and has partnered with She’s the First and Girls Who Code. DIAMONDS UNLEASHED will donate all net profits from the sales of jewelry and products after expenses and has committed to make a minimum donation of $20,000 to each organization.
“I was so excited when Mindy approached me and wanted to be the first retailer to launch DIAMONDS UNLEASHED,” said Kara Ross, founder and designer of DIAMONDS UNLEASHED. “The network of women that HSN provides access to is so exciting for a brand like ours as we are trying to create a shift in mindset. I want to do for diamonds what Victoria’s Secret did for lingerie. When people think about diamonds they think about love and marriage. We’re redefining the act of engagement: that of engaging with your community and with the world at large.”
The first collection of DIAMONDS UNLEASHED BY KARA ROSS jewelry will debut exclusively across all of leading live content retailer HSN’s platforms – television, online and mobile – on Sunday, December 13, 2015. The inspiration for the jewelry is the shape of the DIAMONDS UNLEASHED logo, which Kara designed to be an international symbol of female empowerment. The symbol is the shape of two diamonds, one elevating outside the other; those two shapes together form a heart. The heart symbolizes the unifying philanthropic power of women helping women, to help create the next generation of strong female leaders.
“Kara Ross is an amazingly talented designer and visionary woman who inspires everyone she meets,” said Mindy Grossman, CEO of HSN, Inc. “We are thrilled to welcome the DIAMONDS UNLEASHED BY KARA ROSS collection to HSN’s fine jewelry portfolio. This transformational brand not only features beautiful product, but it represents a movement that empowers, educates and entertains women. DIAMONDS UNLEASHED aligns perfectly with HSN’s core values and I am honored to be one of its ambassadors.”
The DIAMONDS UNLEASHED BY KARA ROSS collection for HSN features 28 pieces of exquisite jewelry, including necklaces, rings, earrings and bracelets ranging in price from $129 to $1,399. Each piece in the collection features genuine diamonds – diamonds that are ethically sourced from mines in Australia and Canada and manufactured to exceed minimum standards in: health, safety, the environment, human rights, quality management and financial capacity, as well as ethical and anti-corruption practices.
For more information about the HSN collection, please visit www.HSN.com (keywords: Kara Ross) or join the conversation @HSN on Facebook and Twitter.
For more information about DIAMONDS UNLEASHED and the support of these organizations, please visit http://www.diamondsunleashed.org/charity-partners.
ABOUT DIAMONDS UNLEASHED
DIAMONDS UNLEASHED is a brand with a social purpose launched by world-renown jewelry designer Kara Ross to promote and support women’s empowerment. The mission is to engineer a great rethink about how diamonds are bought, given and perceived and then to use that shift as a platform to address issues that enable women to achieve their potential.
DIAMONDS UNLEASHED encapsulates two DIAMONDS UNLEASHED BY KARA ROSS collections, charitable partners, an education and awareness platform, robust social media campaigns and a powerful network of influential ambassadors who have signed on to support our mission.
