HSN's 'Mother of Invention' Joy Mangano Introduces Performance Platforms(TM) with Innovative Breakthrough Get Fit(TM) Technology by Grasshoppers
ST. PETERSBURG, Fla., April 30, 2010 /PRNewswire via COMTEX News Network/ — Inventor and entrepreneur Joy Mangano, President of Ingenious Designs, LLC, a subsidiary of interactive multichannel retailer HSN, has partnered with Grasshoppers to unveil a new footwear collection incorporating style, comfort, and innovative breakthrough technology to enhance overall well-being every day, all day. Launching on May 3, 2010, Performance Platforms(TM) with patent pending Get Fit(TM) Technology by Grasshoppers will be exclusively available at HSN and HSN.com.
“Joy’s innate ability to highlight an everyday item like sneakers with an advanced patent pending fit technology is what has kept her at the top of her industry and an HSN customer favorite for the past ten years,” says Lynne Ronon, Executive Vice President of Merchandising for HSN. “The introduction of this new footwear reinforces our commitment to provide our customers with innovative product assortments and technologies.”
“We are thrilled to be presenting this exciting new collection to the HSN audience,” states Kristin Burrows, President of Keds LLC. “The Performance Platforms collection is designed with our breakthrough Get Fit(TM) technology by Grasshoppers to help activate and tone key muscles groups. It is a unique offering in the toning footwear market combining style and comfort with distinct health and wellness benefits — a combination consumers have come to expect from the Grasshoppers(R) brand.”
Performance Platforms(TM) with Get Fit(TM) Technology by Grasshoppers shoes are smartly designed to promote muscle activity, while walking, and tone key muscle groups including calves, quads, and hamstrings. This leading shoe technology was developed with the active lifestyle of today’s consumer in mind. Now, everyone has the opportunity to get the most out of every step in their daily routine. Each shoe style represents quality and comfort, and has been tested in a state-of-the-art biomechanics lab for function, performance and toning benefits.
“I’ve reorganized closets with Huggable Hangers(TM), revolutionized kitchens with GreenPan(TM), and freshened homes with Forever Fragrant(TM),” said Joy Mangano. “Now I hope to enhance every step in Performance Platforms(TM) with Get Fit(TM) Technology by Grasshoppers. It’s finally time to be stylish, comfortable, AND active.”
The shoe’s patented Celliant(TM) Lining is especially formulated to help increase the complete comfort of the shoe. The individually designed Comfort Pod provides enhanced cushioning for all day comfort. Additional features include a Removable Comfort Insole designed to cradle every curve of your foot; a Soft Compression Heel uniquely designed to help return energy with every step; and the Muscle Activating Outsole that helps to tone key muscle groups and benefit your body while walking.
Performance Platforms(TM) with Get Fit(TM) Technology by Grasshoppers are engineered to allow your foot to function optimally. From the inside out, Performance Platforms(TM) are designed with the consumer’s total well-being in mind. Every step further helps tone key muscle group, while still providing a stable, supportive feel. This is the fitness sneaker you can wear all day, every day. It’s time to maximize your stride with this stylish, comfortable, and stable sneaker that will enhance your every step. They tone… they shape… and they will help propel you into a better body!
The Product Assortment
The new Performance Platforms(TM) with Get Fit(TM) Technology by Grasshoppers will come in a Lace-up style and a Slip-on style both in your choice of colors: Champagne Beige, Silver Grey and Classic White with a Today’s Special (one-day only) price of $59.95 (regular price of $74.95)
All prices are suggested manufacturer’s retail prices in US dollars.
Performance Platforms(TM) with Get Fit(TM) technology by Grasshoppers will be available in the US on May 3rd 2010 at 12:00 am exclusively at HSN and HSN.com.
About Joy Mangano
Who better to identify with the needs of a busy working mom than a busy working mom? Inventor and entrepreneur Joy Mangano – creator of the Miracle Mop(R) and Huggable Hangers(R), which have sold millions – will help you solve your everyday household challenges with fun, functional and practical solutions, many of which have earned the coveted Good Housekeeping Seal. All of Joy’s products are patented exclusively for premiers on HSN.
About Ingenious Designs, LLC
IDL is a subsidiary of HSN, Inc., and was founded in 1991 by its president, Joy Mangano. Ms. Mangano is one of the most recognized and successful electronic retailing personalities in the industry today. With over 264 million sold, her famous Huggable Hangers are in homes across the country! The company is a leader in designing, inventing, and marketing innovative and unique products including the original Miracle Mop, My Little Steamer, and Clothes-it-All Luggage System. In addition, IDL has broadened its scope by managing and also designing product for icon and most celebrated super-model IMAN, Tennis Legend Serena Williams, world-renowned celebrity American Idol judge Paula Abdul, Fitness Expert Frank Sepe, and chef and restaurateur Todd English, in the electronic retailing industry and infomercials.
Headquartered in St. Petersburg, FL, HSN is a leading interactive multichannel network and retail destination, offering a curated assortment of exclusive products and top brand names to its customers. HSN incorporates experts, entertainment, inspiration, solutions, tips and ideas to provide an entirely unique shopping experience. At HSN, customers find exceptional selections in Health & Beauty (e.g. M. Asam, Carol’s Daughter, Coty, FranBrand, FusionBeauty, Andrew Lessman’s Procaps, Lancome, Perlier, Serious Skin Care, Wei East, ybf Beauty); Jewelry (e.g. Heidi Daus, Grayce by Molly Sims, R.J. Graziano, IMAN Global Chic, michaeLisa, Noir, Amedeo Scognamiglio, Tori Spelling, Signature Statement Serena Williams); Home/Lifestyle (e.g. Nate Berkus, Bissell, Colin Cowie, Dyson, Todd English, GreenPan with Thermolon, Emeril Lagasse, Joy Mangano, MoMA Design Store, Wolfgang Puck); Fashion/Accessories (e.g. American Glamour Badgley Mischka, Curations with Stefani Greenfield, Sam Edelman, Loulou de la Falaise, Chi by Carlos Falchi, Diane Gilman, “Timeless” by Naeem Khan, Adrienne Landau, Sharif); and Electronics (e.g. Canon, Gateway, GE, HP, JVC, Kodak, LG, Sony).
A leader in transactional innovation, HSN is the only retailer offering live streaming video on three screens: TV network, which broadcasts live to 93 million households in the US in HD 24/7; hsn.com, which ranks in the top 30 of the top 500 internet retailers and features 15,000 product videos; and mobile via its iPhone application. HSN customers are also able to shop via HSN’s live in-flight shopping experience, which launched in late 2009. HSN, founded 32 years ago as the first shopping network, is an operating segment of HSN, Inc. (Nasdaq: HSNI).
Since its start in 1971, the Grasshoppers(R) brand has been committed to bringing quality comfort footwear to women. Today, the signature Grasshoppers design aims to support women’s confidence, individuality and active lifestyle through a collection of lightweight, flexible and supportive shoes priced for her life. This quality footwear in stylish and sophisticated silhouettes, appeals to women that focus on style, health and wellness as top priorities.
Grasshoppers has introduced a specially designed collection to enhance overall wellness, Get Fit(TM) by Grasshoppers. This collection helps temporarily increase muscle activity and tone key muscle groups with every step. With every step you are one step closer to feeling great and living well.
Grasshoppers is a division of Collective Brands Performance and Lifestyle Group (PLG), which focuses on lifestyle and athletic branded footwear for men and women, and high-quality children’s footwear. PLG is a unit of Collective Brands, Inc. (NYSE: PSS), headquartered in Topeka, Kan., a leader in bringing compelling lifestyle, fashion and performance brands for footwear and related accessories to consumers worldwide through multiple channels including retail, wholesale, ecommerce and licensing.
Celliant is a trademark of Hologenix, LLC.
Copyright (C) 2010 PR Newswire. All rights reserved