Provo Craft Introduces Cricut Imagine on HSN

SOUTH JORDAN, Utah, Sep 14, 2010 (BUSINESS WIRE) — Reissuing release to add ticker symbol for searching purposes.

The release reads:

PROVO CRAFT INTRODUCES CRICUT IMAGINE ON HSN

The World’s First Electronic Printing and Cutting Machine Featuring Inkjet Technology by HP Launches on HSN Sept 14, 2010

Provo Craft introduces Cricut^(R) Imagine^(TM) with world launch partner, multichannel retailer HSN, Sept. 14, 12:01 a.m. EDT. Cricut Imagine is the newest addition to the Cricut^(R) brand, preceded by Original Cricut^(R), Cricut Create(TM), Cricut Expression^(R) and Cricut Cake(TM). This new machine precisely prints and cuts with the touch of a button and does not require a computer or software.

Cricut Imagine offers an easy-to-use, electronic print-and-cut system that adds a whole new level of texture, detail and dimension to a wide variety of creative projects. Cricut Imagine is the first in the brand lineup to print and cut–built on award-winning printing and cutting technology by HP and Provo Craft.

“Cricut Imagine is not only unique to the crafting industry, but to the world of technology. There is no other device that incorporates printing and cutting like Cricut Imagine,” said Jim Thornton, CEO of Provo Craft. “We recognize a new category, creative technology, and consider ourselves a valuable contributor as we bring to market such innovative products as Cricut Imagine.”

“I’m so excited that I can now print AND cut all with the push of a button,” says Tammy Skinner, crafter and professional blogger. “I’m a busy mom and career woman, I don’t have time to spend hours and hours on projects, but now that I have the Cricut Imagine, my projects ‘look’ like I spent hours on them!”

With this new machine, do-it-yourselfers will save money and time personalizing their lives; creating unique home décor, gifts, lesson plans, paper crafts, cards and party décor. Cricut Imagine offers a new library of content including shapes, patterns and colors, but also works with original Cricut cartridges for an endless choice of individual designs.

“HSN is quickly becoming a destination of choice for craft enthusiasts searching for highly creative products and ideas,” stated Nancy Caplan, HSN’s Senior Vice President of Merchandising. “We are thrilled to partner with Provo Craft to bring yet another revolutionary product to HSN customers first.”

The Cricut brand enjoys a large and enthusiastic fan base and interacts with them daily on active message boards, Facebook and Twitter accounts. Provo Craft will host “Cricut Imagine Day” on their Facebook page Sept 14, with lots of photos, product education, videos, giveaways and live broadcasts.

To learn more about this unique machine visit: http://www.cricutimagine.com. For more information on Provo Craft visit: www.provocraft.com or follow us on Twitter!

About Provo Craft

Provo Craft is a creative technology company that enables people to achieve their creative best. For 40 years, Provo Craft has invented new products that bring industrial technology to the masses, including the Cricut^(R) Personal Electronic Cutter, the Cricut DesignStudio(TM) software, Gypsy^(R) for Cricut, the Cricut Cake Personal Electronic Cutter, Yudu(TM) Personal Screen-printing System, and the Cuttlebug(TM) Die Cutter and Embosser. These innovative tools help people bring their creative ideas to life in a personalized, professional-looking way at home, in schools and the workplace. Provo Craft products have won dozens of industry awards and are available through leading mass retail, craft, home décor, office and education outlets nationwide. Visit www.provocraft.com or call (800) 937-7686.

About HSN

Headquartered in St. Petersburg, Fla., HSN is a leading interactive multichannel retailer, offering a curated assortment of exclusive products and top brand names to its customers. HSN incorporates experts, entertainment, inspiration, solutions, tips and ideas to provide an entirely unique shopping experience. At HSN, customers find exceptional selections in Health & Beauty (e.g. M. Asam, Carol’s Daughter, Coty, FranBrand, FusionBeauty, Andrew Lessman’s Procaps, Lancome, Perlier, Serious Skin Care, Wei East, ybf Beauty); Jewelry (e.g. Heidi Daus, Grayce by Molly Sims, R.J. Graziano, IMAN Global Chic, michaeLisa, Noir, Amedeo Scognamiglio, Tori Spelling, Serena Williams Signature Statement); Home/Lifestyle (e.g. Nate Berkus, Bissell, Colin Cowie, Dyson, Todd English, GreenPan with Thermolon, Emeril Lagasse, Joy Mangano, MoMA Design Store, Wolfgang Puck); Fashion/Accessories (e.g. American Glamour Badgley Mischka, Curations with Stefani Greenfield, Sam Edelman, Loulou de la Falaise, Chi by Carlos Falchi, Diane Gilman, “Timeless” by Naeem Khan, Adrienne Landau, Sharif); and Electronics (e.g. Canon, Gateway, GE, HP, JVC, Kodak, LG, Sony).

A leader in transactional innovation, HSN is the only retailer offering live streaming video on three screens: TV network, which broadcasts live to 95 million households in the U.S. in HD 24/7; hsn.com, which ranks in the top 30 of the top 500 internet retailers and features 15,000 product videos; and mobile via its mobile-optimized site and iPhone and Android shopping applications. HSN, founded 33 years ago as the first shopping network, is an operating segment of HSN, Inc. (Nasdaq: HSNI).

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SOURCE: Provo Craft

  Provo Craft
Tonia Conger
Director of PR and Social Marketing
801-794-9127
or
HSN
Brad Bohnert
Director of PR and Events
727-872-7515
brad.bohnert@hsn.net  

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