Style Icon Patricia Field to Design Limited Edition Collection Exclusively for HSN
STYLE ICON PATRICIA FIELD TO DESIGN LIMITED EDITION COLLECTION EXCLUSIVELY FOR HSN
St. Petersburg, Florida, June 19, 2008 — HSN, the interactive lifestyle network and retail destination, will be creating a once-in-a-lifetime experience for fashionistas everywhere with the debut of “Patricia Field’s DESTINATION STYLE™ NEW YORK” this September. The 50-piece limited edition collection from the Emmy Award-winning designer will be available exclusively in the U.S. at HSN, which reaches 90 million homes, and on hsn.com, one of the top 10 most trafficked retail sites. The collection will debut for the media during New York Fashion Week in September.
Ms. Field is known throughout the world for her inspired creations on Sex and the City and The Devil Wears Prada, among many other film and television credits. “Patricia Field’s DESTINATION STYLE™ NEW YORK” is a collection that, for the first time, will enable fashion lovers everywhere to share in the sexy, chic, fun looks inspired by her work with celebrity fashion icons around the world and Ms. Field’s eye for style.
This 50-piece limited run collection includes chic daytime looks, and fabulous pieces for a night on the town, including sequined party dresses, sexy tops and eye-catching colors, all featuring Ms. Field’s signature flair for whimsical details, as well as a new take on classics such as the trench coat, the slim-fitting blazer, and the motorcycle jacket. The collection will also feature assorted accessories, including handbags, belts and scarves.
“Patricia Field is a fashion trendsetter and through her work in television and film, has inspired a generation of women to have fun with fashion and let it be a form of self-expression,” said Mindy Grossman, CEO of IAC Retailing/HSN. “That’s why this partnership is so perfect for HSN. Our customers love fashion and style the way Pat does, and for them, shopping is an experience. HSN is uniquely positioned to bring that experience to life on TV and online. With Pat sharing her creations and inspirations, this will be a once-in-a-lifetime experience for all fashion lovers!”
“Teaming up with HSN is perfect for me since TV is my home,” said Ms. Field. “My collaboration with HSN represents an exciting, new organic step…a new way of exploring and aligning storytelling with lifestyle and fashion.”
Ms. Field continued, “DESTINATION STYLE™ NEW YORK is about having the perfect pieces for wherever your life takes you, to work, to a party to a night on the town. It’s about expressing your personal style, which is the key to always looking great!”
Fashionistas can purchase “Patricia Field’s DESTINATION STYLE™ NEW YORK” exclusively at HSN and on hsn.com in late September.