Press Release

International Celebrity Makeup Artist Vincent Longo Debuts His Signature Cosmetics Collection on HSN

- Live on HSN March 22 with Full Assortment and Insider Beauty Tips on HSN.com and HSN Mobile -

ST. PETERSBURG, Fla., March 5, 2012 /PRNewswire/ — Vincent Longo, world-renowned makeup artist, is joining multi-channel retailer HSN, to launch his superior line of groundbreaking cosmetics. Debuting on March 22, HSN customers will have accesses to Vincent Longo‘s color palettes which feature cutting-edge technology with incredible wearability, making it a must-have for celebrities, makeup artists, magazine editors, and makeup lovers alike.

“My signature line is comprised of professional-grade products such as those used by makeup artists, now made available to HSN customers. By adapting the latest in research and technology, I create products that blend form, function and fashion, allowing the wearer to tap the well of her own beauty.”

Joining HSN’s line up of authorities in Beauty and its rapidly growing assortment of prestige brands, Longo’s full line of prestige colour cosmetics is driven by the creative passion and vision of the celebrity makeup artist. Longo is internationally famous for the “Natural Look” created on supermodels Cindy Crawford and Linda Evangelista and for the rest of his impressive client roster of glitterati. Alongside its New Essentials core curriculum of cosmetic basics, the line seasonally reinterprets the latest in fashion trends to bring runway to everyday, and offers fashionistas everywhere a steady stream of beauty “newness” throughout the year.

“We are beyond exited to have Vincent Longo at HSN,” says Betsy Olum, General Manager of Beauty at HSN. “Vincent brings a whole new professional perspective on make-up artistry. I know the HSN customer will really connect with him. His products are professional but accessible and ultimately enhance the true, inner beauty of everyday women around the world.”

Through his partnership with HSN, Vincent Longo seeks to transform the modern woman’s beauty regimen from fragmented to focused with innovative products and easy application tips. Vincent Longo Cosmetics reinforces the idea that makeup does not make you beautiful; rather, makeup brings out the beauty in you.

Beginning March 22, 2012 at 7am, with additional shows at 4pm and 8pm, Vincent Longo, Founder & Creative Director, will be appearing live on HSN to present his uniquely beautiful colour cosmetics to the nation with all full assortment of products at HSN.com and HSN Mobile.

For more information on Vincent Longo Cosmetics, please contact Molly Maguth of Behrman Communications at (212) 986-7000 (mmaguth@behrmanpr.com) and for more information on HSN, please contact Karen Varga-Sinka at 727-872-5287 (karen.varga-sinka@hsn.net).

About Vincent Longo Cosmetics:
Vincent Longo Cosmetics is a full line of prestige colour cosmetics conceived and driven by the creative passion and vision of internationally-renowned celebrity makeup artist Vincent Longo. Alongside its New Essentials core curriculum of impeccable cosmetics basics, the line seasonally reinterprets the latest in fashion trends to bring runway to everyday, and offer our fashionista customer a steady stream of “newness” and “hotness” throughout the year. Vincent Longo Cosmetics is well known for avant-garde creations made from superior pigments, adapting technological innovations with cutting-edge formulations beautifully presented in ultramodern packaging. Vincent Longo Cosmetics is dedicated to crafting unique, incomparable, sophisticated products that enhance the true, inner beauty of everyday women everywhere.