ST. PETERSBURG, Fla., Nov. 6, 2013 /PRNewswire/ — Celebrity Chef Lorena Garcia will debut a vibrant new collection of kitchenware exclusively on HSN, HSN.com and HSN mobile on November 14th, just in time for the holiday entertaining season. The Lorena Bella Kitchen Collection is an exciting new collaboration between Garcia and Ingenious Designs, President and HSN personality, Joy Mangano. The line combines Garcia’s culinary prowess with Mangano’s expertise in innovation and function to create the next generation of cookware that is not only beautiful, but easy to use.
The launch collection includes: cookware with the new and exclusive Technolon+, ceramic non-stick nano-technology; oven to table top serveware by Corningware®; smart accessories and more, all designed to help you make the most of your time in the kitchen while having fun.
“I am so proud to debut my Lorena Bella Kitchen Collection on HSN,” said Garcia. “Fresh and modern with a splash of Latin flair, I designed this stunning collection so your kitchen can be simply beautiful. I hope to serve as a personal cooking coach and to help motivate chefs at home to create delicious and fresh foods infused with fabulous flavor. I feel the kitchen is the heart of the home and I want to inspire people to think healthy, cook well and live a beautiful life,” continued Garcia.
“We are honored to welcome Lorena Garcia and her new Lorena Bella Kitchen Collection to HSN,” said Joy Mangano, President of Ingenious Designs LLC, an affiliate of HSN. “Lorena is an amazing culinary talent whose passion for healthy cooking and global experiences provide an unparalleled cooking experience for our customers to enjoy.”
Venezuelan born and raised, Lorena Garcia has always had a passion for cooking and has trained in various countries known for their impressive cuisine. Her culinary knowledge coupled with her global experiences has shaped Lorena into a dynamic chef and powerhouse restaurateur. She has been featured on television shows including Top Chef All-Stars, Top Chef Masters, The Biggest Loser, and America’s Next Great Restaurant.
Lorena’s dedication to culinary pursuits coupled with a desire to give back to her community led her to create “Big Chef, Little Chef,” a program designed to help shape healthy practices in schools across the country. Her energy and positive enthusiasm motivate all that come into her world to cook fresh, think healthy and live beautifully to enjoy all of the special moments in life. Lorena’s culinary passion coupled with Joy’s extensive knowledge of innovation and functionality will benefit kitchens everywhere.
For more information on the Lorena Bella Kitchen Collection, visit HSN.com or join the conversation @HSN on Facebook and Twitter.
About Ingenious Designs, LLC:
IDL is a subsidiary of HSN and was founded in 1991 by its president, Joy Mangano. Ms. Mangano is one of the most recognized and successful electronic retailing personalities in the industry today. With nearly 400 million sold, her famous Huggable Hangers® are in homes across the country! The company is a leader in designing, inventing, and marketing innovative and unique products including the original Miracle Mop®, My Little Steamer®, and the Clothes It All® Luggage System. In addition, IDL has broadened its scope by developing and managing product lines for icon and celebrated supermodel IMAN, chef and restaurateur Ming Tsai, Grammy Award®-winning producer and American Idol mentor Randy Jackson and most recently multi-award winning music superstar and American Idol judge Keith Urban.
About HSN
HSN is a leading interactive multichannel retailer, offering a curated assortment of exclusive products and top brand names to its customers. HSN incorporates entertainment, inspiration, personalities and industry experts to provide an entirely unique shopping experience. At HSN, customers find exceptional selections in Health & Beauty, Jewelry, Home/Lifestyle, Fashion/Accessories, and Electronics. HSN broadcasts live to 95 million households in the US in HD 24/7 and its website — HSN.com – is a top 10 most trafficked e-commerce site, featuring more than 23,000 product videos. Mobile applications include HSN apps for iPad, iPhone and Android. HSN, founded 35 years ago as the first shopping network, is an operating segment of HSN, Inc. (Nasdaq: HSNI). For more information, please visit HSN.com, or follow @HSN on Facebook and Twitter.
SOURCE HSN
