ST. PETERSBURG, Fla., April 9, 2014 /PRNewswire/ — Leading entertainment and lifestyle retailer, HSN today announced a multi-film marketing collaboration with Disney Studios for three highly anticipated films, Maleficent, Cinderella and The Hundred-Foot Journey. The three-film collaboration with HSN spanning two years marks the first time that Disney Studios has enlisted an omni-channel retailer for a comprehensive long-term entertainment marketing alliance. HSN brings the spirit of these movies to life through bold, imaginative products from top designers and brands.
In advance of the release of each film, HSN will create content driven retail events across all platforms: TV, online, social and mobile. These innovative shopping experiences will feature exclusive, curated assortments of products from HSN’s fashion, jewelry, beauty and home categories that are inspired by or reminiscent of each of the three films. The first HSN event will take place during the days leading up to the May 30, 2014 release of Maleficent, followed by similar events for The Hundred-Foot Journey in August of 2014 and Cinderella in the spring of 2015.
“This long-term collaboration is a testament to the success of our entertainment integration strategy that infuses fun and drives heightened engagement across all of our shopping platforms while driving awareness for our marketing collaborators,” said Bill Brand, Chief Marketing and Business Development Officer for HSN, Inc. “We’re thrilled to expand our alliance with a world-class brand such as Disney to continually reinvent and reenergize shopping through interactive content and storytelling that captures the spirit of their films.”
“HSN curates wonderful collections that speak to the essence of the story and build a real event around the release of our films,” said Don Gross, vice president, global promotions, The Walt Disney Studios. “We’re excited to collaborate with them again and expand upon these engaging worlds, beginning with Maleficent.”
HSN’s 24-hour programming event for Maleficent launches on May 27, 2014, precluded by a special preview of the collection on HSN.com starting May 7. The collection will feature jewelry, fashion and beauty products from some of HSN’s top designers, including licensed products from Naeem Khan, Heidi Daus and Amika and additional collections from Giuliana Rancic, R.J. Graziano, Liz Lange, Jean Dousset, Margaret Rowe, Raven Kaufman, and Diane Gilman. Leading brands such as N by Natori, Clever Carriage, and others will also be a part of the collection as well. Following the May 27 event, HSN will air an exciting series of “Countdown to Maleficent” primetime specials across all of its platforms – TV, online, mobile – May 28 through May 30, 2014.
This initiative follows the successful results of HSN and Disney’s earlier film collaborations for The Help in 2010 and last year’s Oz The Great and Powerful. HSN’s collaboration with Oz The Great and Powerful featured approximately 400 products from 50 brands and resulted in the best sales of any HSN movie event to date with more than 100 product sell-outs.
Shop the Maleficent collection on HSN.com starting May 7, 2014. For more information about the Maleficent collection on HSN, please visit hsn.com or join the conversation @HSN on Facebook, Twitter, Instagram and Pinterest.
