ST. PETERSBURG, Fla., Oct. 29, 2014 /PRNewswire/ — Tyra Banks, the world’s most influential supermodel and super-businesswoman, has teamed up with leading entertainment and lifestyle retailer HSN to deliver the world’s first live cosmetics extravaganza “Tyra’s Makeup Fierce Up”. The beauty spectacle will debut Banks’ one-of-a-kind makeup brand TYRA beauty on HSN that reaches an audience of more than 95 million homes. With her beauty secrets and secret beauty weapons, Banks is on a mission to transform the way the world experiences makeup through immersive ‘Beautytainment’—where beauty and entertainment collide.
“The desire to make women look and feel more beautiful than they ever thought possible and my obsession with putting on a great show fuels me,” said Banks. “I am beyond excited to have collaborated with HSN to create such a groundbreaking live COSMETICS EXPERIENCE. I can’t wait to Beautytain you!”
Banks will make her HSN premiere during a sneak preview on HSN’s popular “Beauty Report with Amy Morrison” show on Thursday, November 6 at 7 p.m. (EST). Banks will take viewers on a live behind the scenes peek of the elaborate backstage preparations for “Tyra’s Makeup Fierce Up”.
The following night in primetime on November 7 from 10 p.m. to midnight (EST), Banks and HSN will unleash “Tyra’s Makeup Fierce Up,” the live 2-hour cosmetics extravaganza that surprises, delights, and engages all of the senses by taking the audience on a bass-pumping journey of Beautytainment. Throughout the evening, HSN will leverage Banks’ mega-watt star power and beauty acumen to create a live beauty experience that has never been seen before. The show’s edgy and glam set design will feature state-of-the-art digital displays, dramatic lighting, and a fierce runway. Throughout the evening, Banks will unveil the story of TYRA beauty through live ‘TYovers,’ makeovers Tyra style, which will physically transform members of the studio audience, and makeup tutorials from Banks’ alter ego ‘Miss TyTy.’ The cosmetics experience will also feature elaborate costume changes and the first ever special performance of the TYRA beauty anthem BOOTYful, performed by Motown’s hottest new artist STORi.
“We are thrilled to welcome Tyra Banks to HSN and can’t wait to introduce our customers to this amazing new world of ‘Beautytainment’,” said Anne Martin-Vachon, Chief Merchandising Officer for HSN. “We know how to build brands and provide the perfect environment for talented entrepreneurs like Tyra to bring their bold ideas to life.”
Inspired by Banks’ belief that makeup is the great beauty equalizer, TYRA beauty is fierce from the outside in, dripping with product and packaging innovation that engages all of the senses. The cosmetics experience launches with three high-tech pillars that each highlight a unique ingredient, story, or theme.
- TYover: The TYover pillar introduces easy-to-use products “in a Stick” for a fierce face…fast! Banks’ secret application technique called “Four Fast Fierce Fingers” creates a complete transformation in six minutes or less without the use of a brush! Through Banks’ proprietary ‘TY-Glide Technology,’ the silky smooth application and easy blendability will have women werkin’ their fiercest faces, Tyra-style.
- Smize: The Smize pillar offers new technologies to create the fiercest “Smize,” one of Banks’ famously coined words that means, “smiling with your eyes.” With rich products exclusively for the eyes, every woman can tantalize with the fiercest Smize!
- It Factory: The It Factory pillar provides a mix of runway-inspired cosmetics infused with unique textures and innovative formulas. These products will surprise and delight a woman’s sense of touch, starting when she applies her fiercest lip!
TYRA beauty will range from $25-$60 and will be available starting October 13th across all of HSN’s retail platforms including TV, online and mobile. For more information about TYRA beauty, visit HSN.com or join the conversation on @HSN on Facebook and Twitter.
ABOUT HSN:
HSN is a leading interactive entertainment and lifestyle retailer, offering a curated assortment of exclusive products and top brand names to its customers. HSN incorporates entertainment, inspiration, personalities and industry experts to provide an entirely unique shopping experience. At HSN, customers find exceptional selections in Health & Beauty, Jewelry, Home/Lifestyle, Fashion/Accessories, and Electronics. HSN broadcasts live to 95 million households in the US in HD 24/7 and its website – hsn.com features more than 50,000 product videos. Mobile applications include HSN apps for iPad, iPhone and Android. HSN, founded 37 years ago as the first shopping network, is an operating segment of HSN, Inc. (Nasdaq: HSNI). For more information, please visit HSN.com, or follow @HSN on Facebook and Twitter.
ABOUT TYRA beauty:
Lead by Founder & CEO Tyra Banks, TYRA beauty is not just a cosmetics line. It’s a COSMETICS EXPERIENCE! And it’s wrapped up in what Banks calls, ‘Beautytainment’—where beauty and entertainment collide. TYRA beauty is on a mission to disrupt tradition and change the way the world sees, uses, buys, and sells makeup. With high-tech product pillars and proprietary technologies that engage all of the senses, we give you the power to transform what you’ve got into what you want. We make you look and feel more beautiful than you ever thought possible with easy-to-use products fused with unique textures and innovative formulas to paint on your fiercest face…fast! We’re spreading the message that every person has the power to be the CEO of their life by mobilizing a community of independent contractors called ‘Beautytainers’ to take charge of their CEOYou Selling businesses. With beauty secrets and secret beauty weapons, this cosmetics experience is all about Beauty. Business. Badassery.
SOURCE HSN
